Yesterday, the Baidu Alliance issued an announcement stating that from July 1st, URL navigation sites will implement a new sharing policy when conducting search cooperation promotions with Baidu. That is to say, the default initial share ratio of Baidu search website navigation station is 30%, and the share ratio will be increased based on many factors such as the cooperation form, traffic, quality, length of cooperation, and major alliance certification between the website and Baidu Alliance. The upper limit of the share is 45%. By default, the navigation station of Baidu search is not included in the share (that is to say, only Baidu exclusive searches can get money, and searches by other competitors will not enjoy the share policy).
The previous initial commission ratio for Baidu Alliance was 50%. If factors such as content quality, traffic, length of cooperation, and major alliance certification level are high, the commission ratio can reach up to 84%.
Last week, there was news that the Baidu Alliance was about to adjust the commission share for website navigation websites. I didn’t expect it to come so soon, because I am also responsible for the May Snow website directory, and now I have 170,000 or 80,000 IPs every day. I communicate with some peers. After a while, colleagues generally believe that if the Baidu Alliance does not give some sweetness to the cooperative websites, the cooperative websites may fall into the arms of competitors. By then, Baidu may be counterproductive.
There was once a story: In a certain building, there was a child who played the piano on time at 10 o'clock every night, making the neighbors unable to sleep. There was an old gentleman among the neighbors who was very smart. One day he knocked on the child's door. , praise the child for playing the piano very well, and if he continues to play at 10 o'clock every day, he will be given 10 yuan every day. From then on, the child played hard every day, and the old man faithfully gave him 10 yuan a day. After a month, the old man said: I have no money, and I can only give you 5 yuan from now on. After that, the child no longer played so hard and would play for a while before going to sleep. After another month of this, the old gentleman said: I have no money, can you continue to play to him every night? The child closed the door without saying a word. From then on, there was no more piano sound in that building. The truth illustrated by this story also applies to Baidu Alliance. Baidu Alliance previously paid webmasters, but now it wants to kill its competitors on the website navigation site. You must know that not all website navigation users only use Baidu, but also use Baidu. For other search engines, once a user finds that the search engine he needs to use is missing from the website navigation, he will have a sense of distrust in the website navigation. For website navigation stations, this means exchanging website traffic and brand for half the money than before.
Perhaps, Google was exposed by CCTV a while ago, letting everyone know that there is still a pornographic website that can be searched on Google. During that time, Google traffic surged, so Baidu became anxious and quickly found a way to control Google's traffic. The first stop for many netizens to surf the Internet is website navigation. No matter what, it is not wrong to control the website navigation first. However, Baidu also ignored a possible problem, that is, if it encounters resistance from website navigation webmasters and Google raises the commission price, this two-pronged approach may be an opportunity for Google to turn around. I don’t know if Baidu has implemented a strategy to deal with this big problem. There will definitely be many problems in the future.
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