Recently, while I was working on the list website www.liebiao.com, I also had some thoughts on classified information websites. It is self-evident that classified information websites are convenient and fast to publish and query information. With the rapid development of classified information websites, there are also hidden dangers in aspects such as capital, team, innovation, and profitability. Since there are such hidden dangers, how can classified information websites develop healthily?
From the perspective of the product life cycle, classified information websites are growing rapidly, and consumers’ demand for online classified information is obvious. Each classified information website has a clear understanding of its competitors and technologies. From the characteristics of various aspects It can be seen that the market is in the growth stage. From a marketing perspective, it is still an accessible market, but it is more difficult to enter. Since it's still possible to get in, there must be a way to get in. Faced with the current situation where classified information websites are competing for hegemony, funds are not sufficient, and advantages in all aspects are not obvious, list.com can only enter the market through good market positioning and find gaps in the market. If you blindly imitate the current more successful classified information websites, you will definitely be eliminated.
To be different from other classified information websites, good market positioning and market segmentation are the foundation. Today, all classified information websites are telling netizens that their websites have a large amount of comprehensive information. "Authenticity of information" is a unique point of appeal that caters to the needs of netizens. Classified information websites can completely use this point of appeal as the website's key point. position. Today, when users of all classified information websites are positioned as "netizens", is "IT white-collar workers" a market segment? Of course, there are more different market segments and more innovative market positioning. Website planners are completely You can use your creativity to make your website occupy a powerful position in the minds of users by giving it a unique positioning.
In addition to being unique in market positioning and market segmentation, the operation of classified information websites also requires continuous innovation. For example, the form of "online information + offline activities" can be adopted to connect various virtual information on the Internet through offline physical activities, which not only adds interest to the website but also makes the website more sticky. For another example, in terms of authenticity, a combination of “online information + physical publications” can be adopted. Of course, for a classified information website to survive and develop, it is not just market positioning, segmentation, and operations, but also the relative competitive advantages in all aspects of the organization, such as the team's execution capabilities, integrated marketing capabilities, comprehensive management capabilities, etc.