Among travel online stores, Tongcheng.com is relatively successful! Today we take Tongcheng's "6-in-1" as an example and put forward some of my opinions.
First of all: I don’t deny that the construction of the six-in-one framework can make the website’s PR value reach 3 in just one month. I now refresh Baidu updates every other day to every day! However, from the perspective of ground connection templates, I actually found that there is not much It works! It is no exaggeration to say that if the template is well designed, it will indeed comply with the arrangement of modules and homepage blocks that a travel website should reasonably set up. Six-in-one websites are quite attractive to me. Because the PR value can be higher. But if this template remains the same and is unwilling to be modified, then Liuheyi will be waiting for death.
This is not because there is no content or information! It’s because the layout of the template sections is unreasonable. Whether each section is suitable for tourists to browse is a big problem!
1. Scroll news information: What is called here is the latest information of the online store. It is certainly possible to call it, but after entering more six-in-one website sites, only a list appears on the left and only the first 10 items are called, and the right side is blank. Not to mention from the aesthetic point of view, you have to click on the list on the left to display the information on the right! Suggestion: This call can still exist, but an information call like an online store should be placed at the bottom of the homepage. It may be necessary to use the same technology. Having said that, isn’t there a news article about food, accommodation, travel, shopping and entertainment? That is a must, and there is no need to repeat it at all. Moreover, the six elements are placed too far back, and it feels perfunctory. I think the information here actually doesn’t have much effect, right?
2. Team DIY customization: At least for now, I feel that it is useful at all. Although it is aimed at distributors, students who have used 6-in-1 should know that distributors will not log in at all, which is too troublesome! I suggest this one. Completely shrunk down to just an icon button. Jump in if necessary and give up a good spot on the homepage.
3. Line classification section: The line classification section and hotel module here simply feel like cutting corners. If the line name is relatively long, it is divided into two columns like that, and each column occupies a small space. It is better to directly change it to horizontal columns like an online store, which is longer. It is easier for customers to read the line names. On the entire homepage, the top slide (the blue ground template I used) and the five picture itineraries called below the slide completely steal all the limelight. The hotspot line calls on the right side of the slide picture are basically the same as those below. It is repetitive and does not make much sense. You can completely cancel the line list on the right and change it to a news information call. The five picture line lists below. Personally feel that in the homepage design, it should be placed in the small leftmost corner of the homepage. Vertical call in block. The line classification section should be raised in the original position of the remaining pictures, and this section should be designed to be more eye-catching, and it must be the main product.
4. Hotel module call: The hotel name is not long, but during the design, it is divided into two columns just like the line. There is too much space in the middle. I don’t know if the technology will feel too empty after seeing it. It is recommended to call it as picture + hotel. Name + price, setting 4-6 recommended hotels is enough.
5. I don’t know what the small picture showing the date on the left is for. I haven’t found any other uses yet. Such a big space only shows a year, month and day. I wonder if the artist designed it just for placeholder purposes?
6. Self-service: It is simply a waste. There are four categories in the background. I think many people will not update it, because apart from duplication with the six elements, the main forms of existence are news lists and article systems. Take me as an example, you It is better to change it to renting a car directly. Pictures + prices are more useful.
7. Image call below: Often the advertising images we make are also stored and called. In fact, the technology can completely divide the background image storage into categories, and the advertising images do not need to be called out at all. Just call good-looking pictures of scenic spots.
8. The last practical information, six elements: In fact, many customers do not enter the line name directly. I think more of them enter with keywords related to practical information. These six elements must be retained, but the location should To be honest, the overall feeling should be that when designing the template homepage, the importance of information and the importance of lines should be fully integrated with each other, and a reasonable combination should be presented in a prominent position on the page. Some of them have little applicability. To put it bluntly, their function of decoration has been moved back.
9. The secondary page of the six elements calls too little information, but the frame image takes up too much space. No sense! It should be designed to be more compact.
10. The current itinerary template is too monotonous. It is recommended that you learn from the online store template, which is more watchable. Don't look too rough. It should be more delicate.
11. Secondary page of travel routes: I won’t mention the individual tourist reception routes. The team reception routes are actually DIY team customized routes, right? It would be okay if the DIY tab does not allow it to be displayed. If you choose, doesn’t that mean it’s a repetition?
Recently I observed that Booking.com has launched the online store system "Travel Direct Sales Store", and Xinxin Travel Network has launched the "Travel Agency Alliance"; I registered an account for each to try it out. The travel direct sales store is relatively more flexible and currently provides There are three styles to choose from. Channels and secondary columns can be added freely, and advertisements such as LOGO and Banner can also be added by yourself. Xinxin currently has more registered members, but the template is too single, and it feels like many online stores are the same. No Features. Difficult to attract customers. After searching on Baidu, the two online stores are very friendly to Baidu search. Site: www.bookinge.com/web/ were both published yesterday.
The online store craze led by Taobao has been used in various industries. The advantages of online stores are that they are low-cost and do not need to consider technology upgrades. At the same time, the popularity and traffic of the main website ensure the traffic of the online store. It is easier to promote than building your own website. . However, because there are so many online stores, many merchants need to make their own online stores more accessible in order to attract more customers. Okay, I’ll share it here today.
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