In today's e-commerce market, the volume of online transactions is getting higher and higher, so if you can get involved in this, it is not an option. Many friends do SEO. In fact, they only make a small amount of money themselves, but they mainly help others make money. I have been wanting to build an online shopping website for a long time, but I have never been able to find a good marketing model. It has been stranded; I often consider three questions when thinking about whether something can be successful: 1. What are the characteristics of my website? 2. Why do others insist on visiting my website? 3. What is my profit model? ?
The first point is about features, which is very important. If a website has no features, it will directly determine its lack of popularity, and no one will insist on visiting your site. What are the features of a shopping website? Are the prices high or low? The products are special? They face different regions? They target different customer groups? These Neither is enough to become the biggest feature of your website. The biggest feature is that the marketing model is completely different from others!
The second point is about why others should visit my site. I personally think this is an issue that needs to be seriously considered! If you want others to visit your website, in addition to the features that make them feel novel, there are also more things that can retain their people and their hearts! To put it simply, for example, we often Anyone who sees pictures of beautiful women on the Internet wants to see qq. If every picture of a beautiful woman on a website had her qq written on it, think about how attractive it would be! (I once worked on such a website. In one month, the number of IPs reached 1,000, but the number of PVs reached more than 20,000. How terrifying! Later, the website was shut down by the network administrator)
The third point is also a very critical point. With good features and good attraction, there is no way to make money, everything is empty talk! Here is my creative experience: Gift Network, old rules, answer three questions in sequence:
1. What are the features of my site: Gifts
2. Why do others have to go to my site: Free
3. Where is my profit model: Manufacturer
People are so strange. Even if you sell a product worth 100 yuan online for 1 yuan, if he doesn't need it very much, it won't attract his desire to buy. But free is completely different. All products on the gift website It's all given away for free, no penny charged. Many people are willing to buy it. If it were you, think about it, is this true? At present, there is no such website on the entire Internet! Although there are many websites that introduce free resources and free gifts, they are completely different from this website. . The website is created just to give away products for free. How can it not be popular?
Regarding the profit model, this issue needs to be made clear publicly, otherwise it will be too difficult to develop without a good profit model; if all products are given away for free and each person gets a dime, no matter how much money you have, they will After giving away, how to make a profit: start with the manufacturer!
Gift Network actually cooperates with manufacturers, especially in Dongguan. There are many manufacturers who are developing new products every day. After new products appear, they need to be distributed to potential customers in a timely manner to understand the popularity of the products. and collect opinions and suggestions on areas that need improvement; another situation is that after many manufacturers’ new products appear, they hope to release some to the market so that the brand can quickly spread on the Internet. Then, the Internet will be very It’s a good advertising channel, but unfortunately most companies don’t know much about websites. Even if they have products to give away, it’s difficult to give them away. How can they be effective if they can’t give them away? I’m doing online business. When I was a child, I met a large number of such manufacturers. They produced a lot of new products, such as blister cups. The machines could produce tens of thousands of them at once. If they were not sent out, they would be stored in the warehouse... After a long period of collecting, I collected many such manufacturers, so I decided to make a free gift website, charging the manufacturers’ event advertising fees without making a penny from the buyers!
In fact, there are too many such manufacturers, but everyone didn’t pay attention! When I went to discuss cooperation with the manufacturers, I basically didn’t encounter any problems and settled on two, and today’s website is here: www.zengwuwang.com!
This article is truly original and is by no means a reprint or copy! I am Wushuang, the webmaster of Gift.com, qq: 442666789. Friends are welcome to criticize and provide guidance!