Keyword optimization and search engines
If the website is a static web page based on HTML, it will be easily indexed by search engines such as Baidu; the selection of keywords and related phrases is also crucial. Product names, features, and short slogans are the first choices. It is recommended that every web page contain keyword content, so that it is easier to be found when visitors search through search engines such as Baidu.
Website design and architecture
When visitors visit a website, the first thing they see is the overall image of the website. It is difficult for us to ask visitors to have a strong feeling of love at first sight, but it is also difficult to imagine that a poorly designed website can gain the trust of visitors or attract visitors to stay. The design of the website should take into account factors such as integrity, coordination, and matching with the corporate image.
Website professionalism
Experts always have a high value of dependence in people's eyes, and so does the professionalism of the website. The author has seen an aluminum and electric company's corporate website a few days ago. There are a large number of movie downloads and other posts that have nothing to do with the company in its forum. The network administrator seems to be happy with it. It is hard to believe that such a website can gain the trust of customers. Therefore, when planning the content of corporate websites, it is necessary to abandon content that is not closely related to the enterprise, rather than the more the better.
Integrity of website content
An excellent website should have relatively detailed content, especially company introduction, product introduction, after-sales service, etc. A website with only a few words will hardly allow customers to have a detailed understanding of the company and gain their trust. It is also not good to make unnecessary repetitions in too much space. It should be concise, concise and comprehensive.
Complete contact details
If there is only one email on the website, and the specific contact address, phone number and other information are not complete, it is estimated that few people will dare to believe such a website.
Rigor of content
If the website content contains a large number of typos or the words do not convey the meaning, few people would dare to believe such a website.
Access speed
There are several possibilities for access speed. One possibility is that the server quality is poor; the other is that the website design is unreasonable and the website uses a lot of large pictures, animations, etc. A website with extremely slow access speeds will only make visitors lose patience and leave.
Timeliness of information feedback responses
Many corporate websites' message boards and emails go unanswered for a long time. Such websites will only give people an irresponsible impression and cause distrust among visitors.
Don’t pretend to be too powerful
Many websites place some well-known websites that have nothing to do with them on their homepage, such as Google, Yahoo, etc. This will give some novices the wrong impression that this website is related to these well-known websites, but it will also give old Internet users who are familiar with the Internet the wrong impression. It is despised, it can be said that it has advantages and disadvantages, and it is recommended not to use it.
In addition, websites should pay attention when choosing friendly link websites. Do not establish links with some websites with poor design and poor reputation. On the contrary, establishing links with some high-quality well-known websites will help improve the credibility of the website.
Credibility of content
If a website contains obviously untrue content, it will be extremely offensive to visitors.
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