My friend sent me an article the other day. The title was "Baidu will punish websites with snapshot dates of 5.22", and then the news spread wildly among webmaster groups. Webmasters during this period were afraid of snapshots.
The original text is as follows:
"News on June 7, according to Baidu developers. Recently, Baidu will conduct a large-scale update of Baidu search business, and the new Baidu ranking rules will be more conducive to user experience. Regarding the ranking algorithm that webmasters are more concerned about, the person said , the new algorithm will be integrated with Baidu’s self-developed intelligent identification system. Illegal external links, forum signatures, etc. will only be included in the statistics of external links and the penalties for SEO violations will be increased. Websites whose snapshots stay at 5.22 will be included in the first batch of Baidu. Among the targets of punishment are well-known websites such as the NBA. The person did not respond to questions about whether the bidding rankings, which are more prominent among netizens, will be adjusted. The person did not give an estimate of how long it will take in the "near future" raised by the reporter. Provide a specific timetable.
In order to cooperate with this adjustment, Baidu will also launch a large-scale advertising video. But Baidu pointed out that it is not targeting Google and the newly launched Bing search engine. "
It happens to be my friend's website www.xyx365.com. Baidu snapshot has been on May 20, asking me what the situation is. So I’m going to try my best to share my opinions!
First of all, I disagree with the authenticity of this news, but according to the secrecy of Baidu search engine ranking algorithm. Baidu and its algorithms are always secret. So I think regardless of whether this news is true or false, we just need to pay attention to one sentence in it. Illegal external links, forum signatures, etc. will only be counted once in the external link statistics. And increase the punishment for SEO violations. However, the website whose snapshot stays at 5.22 will be the first batch of Baidu punishment targets, so don't take it to heart.
Under normal circumstances, if a website really has excessive SEO, ranking in Baidu and immediately entering the first page of the keyword will indeed cause the Baidu algorithm to re-evaluate the website. According to my experience, there are five websites that have entered the top three for keywords with an index of more than 3W. Maintain the ranking for a week, then stop or step back. Then it will either be demoted, the ranking will drop, or it will be deleted by Baidu after the snapshot is retreated.
For a new site, after Baidu includes it, the snapshot will be stopped for at least a week to half a month. Unless there is strong friendly support from similar sites.
The second point is from my personal experience. I don’t know if it is true.
I remember that the swine flu outbreak occurred in China last month. A website of mine and a friend’s website, a total of three sites. He was successively banned by Baidu. Then the next day or the next day. All included rankings have been restored. The reason is: the website was K the day before. The server was either attacked, or the server IP was changed or other reasons, resulting in the website not being able to open normally for a few hours the night before. So the next day the website's inclusion and ranking in Baidu disappeared. Then, after the website recovers normally, the ranking and inclusion will return to normal after one to two days. But during normal times, if the website is closed for one to two days, Baidu will give it a testing period.
This time it was during the national college entrance examination. The website snapshot is not very timely again. So a webmaster friend happened to take advantage of the opportunity to post such a news. Haha, it created a hype.
So I think. During the swine flu period and the college entrance examination period, Baidu Spider focused on news differently during this period. For example, during the swine flu period, relevant news updates to major portal sites were super fast at that time. So at that time, I thought Baidu’s algorithm had changed. As long as the website could not be opened, Baidu would wipe it out. . And during this college entrance examination period. Baidu’s algorithm should also have changed. He should be very timely in collecting and speeding up college entrance examination-related news and websites. I searched for this.
Of course, there are also some that are slow to update.
But I believe that Baidu is getting stronger and stronger in Chinese search, so when major events and news appear, Baidu's algorithm will change. Let's pay attention together. .
The above is just my personal opinion, friends please support me