The market in a city cannot be said to be very big, but there are many Internet companies in this city, all of which are small-scale, with no more than 30 people at most. The main business models are agency ITnetwork products, website building services, IT enterprise outsourcing, and self-operation. Regional websites, etc., such as Shanghai Lingxuan Network Technology Co., Ltd. This company is mainly engaged in corporate network setup, network security prevention, computer software and hardware maintenance and configuration, corporate website construction planning and maintenance, and they also sell various IT equipment as agents. (Workstations, servers, personal computers, printers, copiers, fax machines, and office supplies, etc.). All Internet companies have almost the same idea. Everyone is doing this, and they are all grabbing this hard-to-grab piece of meat. There are also many small studios and individuals who are grabbing it, disrupting the market, and some people are even 50 You can design a website homepage for only RMB 100, and there are still those who are trying to make a profit of 1% or even less than 1%, even if you exclude the labor costs, you are losing money, but you still do it like this, which shows how big the market is. of confusion.
How should small Internet companies survive and develop in such an environment? Where is the best way out? Personally, the best way out for small Internet companies is to seize new opportunities instead of focusing on Put it on well-known products that are already household names, because those products have entered the level of pure business competition. You have no strength and no brand. It is best to avoid it. If you can compete for something, new opportunities often come from grasping new trends. Now As the Internet industry becomes more and more mature, Shanghai Lingxuan Network proposes to use its rich information resources, smooth information channels and strong promotion power to plan and design corporate websites for enterprises, and provide high-quality, multi-level e-commerce services. , and tailor-made high-quality, efficient and fast enterprise OA paperless office for your company. We provide flexible and diverse IT outsourcing services on the basis of the public, and undertake the integration and installation of various weak current systems (including network integrated cabling). , telephone program-controlled switching system, conference system, alarm monitoring system, access control, attendance system, public address system, etc.). If you want to develop, you must clearly see where your strengths lie, so that you can find the best and fastest way out and capture customers to the greatest extent.
If you want to develop, it is not enough to find a way out. You must push yourself out in order to develop better. To put it bluntly, the key is promotion. Only when it is promoted can it develop. How do Internet companies promote it? There is one point here. There is an important point in the promotion of Internet companies. Internet companies, as the name suggests, mainly provide Internet services, so there is a term "Internet promotion" here, which is to use the Internet to promote your own company. How to use the Internet to promote yourself?
First of all, you need to build your own website. It has a domain name that matches your company. The site has good articles. The website design must be beautiful and elegant. It must contain basic information about the company. For example, Shanghai Lingxuan Network’s domain name is their pinyin. , the suffix is the net domain name. The content of the homepage of the site should be clear at a glance. If you want to find any project, you can find the entrance on the homepage. The company's address and phone number must be written clearly. It is best to mark them out, with pictures or fonts of different colors. Yes, their service hotline: what it is, is marked in red font. Their QQ is also placed at the bottom of the website. This makes it easy for customers to find them, and your "face" is done well.
That is, go to various forums, blogs, and news networks to post your comments or opinions, or attach your own website domain name to the topic post, so that many people can see your domain name, and find a specialized soft article company to help you write a comparison. Publish good articles, which can quickly increase the visibility of your company, or go to an advertising company to buy advertising space on other sites to promote your own site. Some advertisers, such as Alimama, specialize in providing advertising space and purchase a certain position. Promote yourself, this promotion investment is small and the results are slow. In a promotion, it is an entity, printing business cards, advertising leaflets and other items, and distributing them in areas or places with relatively large flow of people, or in roadside advertising spaces or community stair advertisements, etc. to achieve the purpose of promoting oneself. This investment is large. Quick results. Then there are TV commercials and radio commercials. I won’t go into them one by one here. There is also telemarketing. It is recommended to listen to what the masters say. There are many lectures by them on the Internet, such as those given by Yu Shiwei and others. Not bad.
If a company wants to develop stably, it must have certain purposes and principles, and shout out a loud slogan to motivate employees to provide better services in order to achieve the highest customer satisfaction. The purpose of Shanghai Lingxuan Network is "Integrity-based, long-term service." The principle is "Quality first, customers first, service first, credibility first", and the slogan is "Always provide the best quality and service." , which adds a driving force for the rapid development of the enterprise. In order to achieve the company's stable and efficient development.
This article is basically over at this point. Please let me know if I am not good at writing.
Beggar and presented in June 2009!!