A year ago, I prepared to invest in the Internet with several friends, and after research, I established the current Qiankun Numerology Network. In the initial stage, we were relatively well prepared, including domain name selection, system selection, promotion and optimization plans, personnel allocation, and fund allocation and use. Theoretically, we feel that success is just around the corner. In fact, the traffic has achieved good results, with the highest reaching 1 Wip and 60,000+ PV more than half a year after the promotion. But now the traffic has dropped significantly. For now, it should be a temporary failure.
Now I will share my failure experience based on my website, hoping to learn from everyone.
1 System selection (do not use test version of the system, you should use mature products)
We wanted to build a large-scale portal, and the cost of developing it ourselves was relatively high. We considered using a system developed by others at the beginning. After testing several CMSs, we chose a software company that is the most well-known in the industry. (Unsigned) CMS software, it was not wrong to use this company’s products. The mistake was that we chose the latest NET test version of CMS that they had just launched. At that time, they had just launched it to test the first version. Because of our trust in this company and the fact that its functions seemed to be closer to our needs, we started using it. As a result, problems appeared one after another.
Because it is a new system, and for the sake of profitability, the official government seldom provides detailed explanations of some tag codes within the system. As a result, it all relies on the exploration of its own technicians, and the upgrades are frequent, causing many website errors.
a: During a certain upgrade, due to label errors, the website had a very large number of repeated article titles and repeated keyword URLs, which was very fatal to SEO.
b: When I first used the system, I didn’t know how to set up the system’s static directories. Later I found that all the previous ones were unreasonable, so I reused a new directory structure to generate static files and deleted the old ones, which was another serious blow.
C: The SITEMAP generated by the website is wrong. At the beginning, the background generation kept prompting that it was successful. When we went to the server, we also found a sitemap xml file from Baidu and Google. We thought it was normal at first and thought it was just a guide file. , but later I discovered that the label was wrong during the upgrade, and the XML site map was always wrong, which was very frustrating.
In fact, I highly recommend everyone to use the system currently used by ADMIN5.
2. Choice of IDC provider (you should choose a mature and regular IDC with photos)
The wrong choice of IDC provider gave me a fatal blow. At first, we handed over the server to a friend of mine who runs an IDC (later I found out that he was affiliated and did not have an IDC license). Of course, the hosting fee was very cheap. Of course it's usually fine, but during the crackdown on the Internet last month, the server was shut down. But my IDC friend didn't tell me the truth. He kept saying that it was being processed and could be activated soon. As a result, the server was stopped for 20 days. Later, I quickly found another IDC friend to put the server into the Xiamen Telecom computer room and resume service. But it was too late. I found that the website was downgraded directly to Baidu, and the SITE was not on the homepage. Fortunately, Baidu still included it. However, it has caused a sharp decrease in website traffic. A bloody lesson!
2. Although website traffic has been going back for more than a year, we believe this is temporary. I will also give you some good ideas. I won’t go into the topic of SEO and promotion, there are too many in A5 website. I’ll just talk about some of our ideas that I feel are more successful.
1. The vision should be based on being the first in the industry and operate the website with this goal.
We encourage our collaborators to come to the website to post more original articles or pseudo-original articles. The most important thing is to be good, not too many, and to persist for a long time. We found that more and more peer websites came to our website to repost articles.
2. Frequently evaluate the shortcomings of your own website and make timely adjustments.
We often ask different people and collaborators to express their views on the website, extract reasonable opinions and improve it to meet the needs of viewers and collaborators. At present, Qiankun.com is still using the old version. The new version interface will be released soon. At that time, everyone will give you some opinions.
3. Technology or functions or new ideas are also very important.
You need some new ideas and new ideas, even if you use old ones to modify them, as long as they are reasonable, they will be very effective. I will give you the concept here, and I will not tell you where we have new practices (confidentiality issues).
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