Adult product websites should be one of the most active e-commerce websites in China with the largest number of websites. As early as 1999, when China's Internet boom just started, websites selling adult products had become one of the few profitable websites in China. Currently, there are thousands of such websites active in China, with more than 10 million web pages. I am about to celebrate my tenth anniversary of running this kind of website, and I am considered a "veteran" in this industry. Now I will talk about my understanding of this industry and my experiences and lessons.
1. Many people are prejudiced against adult product websites. Looking for links to other websites or even buying their advertising space seems to be an insult to these webmasters. When some webmasters see an adult products website, they think of pornography and illegal websites, and they tend to avoid them. As webmasters, we feel so helpless! In fact, regular such websites have their own business. It has a license and a registration number and is a completely legal website. The country has never regarded such websites as illegal websites, let alone equating them with pornographic websites. However, it is recommended not to cooperate with websites that sell drugs, especially prescription drugs and sex drugs. Such websites do contain illegal information.
2. Never exaggerate the efficacy of products in website promotions, and do not sell products that are expressly stipulated by the state and cannot be sold online, such as sex drugs. In 2007, a website of mine with a PR of 6 was selling some kind of **enlargement pills that exaggerated its efficacy. Although it made some money in a short period of time, it suffered huge losses. The Industrial and Commercial Bureau ordered it to close the website for three months for rectification. Finally, PR Dropped to zero, Baidu K station, now after more than a year of hard work, it is now slightly improving.
3. Don’t engage in price wars. The market scope of adult products is limited, and it will never be possible to win by quantity like daily necessities. In addition, online prices are open and transparent, so you can charge lower prices than others. In the past ten years, I have seen many companies that wanted to use price wars to defeat their opponents, but they all ended up going bankrupt. But I have always sold according to a certain profit margin, neither selling at high prices to make huge profits, nor using low prices to disrupt the market, so I have been able to maintain high profit growth every year in the past ten years.
4. Even if you make less money or even lose money, do not sell inferior or counterfeit products, otherwise the consequences will be loss of customers and credibility. Ensure product quality, and the accumulated repeat customers will bring you unexpected income.
5. Strictly keep customer privacy confidential. Among the customers who buy adult products, there are many wealthy and successful people. The phone numbers of these customers are valuable resources that many people want to get, so someone may come to you to buy the customer phone numbers. In the face of making money and professional ethics, as a webmaster, you should think carefully. A good idea is to delete the customer's phone number once it is used up, and never disturb the customer's life again.
6. Product safety and hygiene always come first. If a customer finds that they are not satisfied with the product they bought back, they want to add money to exchange for something else. Since you cannot guarantee that customers have not used the product, you cannot make this kind of money. Products without quality issues cannot be returned after they are sold, and safety and hygiene always come first.
7. In terms of website promotion, in addition to paid advertising, you should usually go to A5 to learn some website marketing knowledge. I have not been with A5 for a long time, but I have benefited greatly from the SEO and website marketing experience I learned. At present, the price of paid advertising in China is getting higher and higher. If you rely solely on this kind of advertising to bring customers, you may end up just working for an advertising company.
The above is my personal summary. It is the first time I write such an article. My writing style is limited, so I will write this much. I hope it will be helpful to webmasters who want to do this type of website. If reprinted, please keep the link: http://www.sz01.com. For friendly links, please contact QQ: 3210578.