The economic model of the Internet era has become an attention economy. In the vernacular, click-through rates are a precious asset. For successful media and Internet companies, click-through rates are commodities that can be sold for money. Google is the most conspicuous example.
However, the title of this post is a bit illogical: since it is a "sale" (even if it is a "discount sale" or "compensation sale"), it should be to hand over the goods and recover the money, but why is it said to be "throwing money"? I don't know either. Understand.
But there are indeed companies doing this: working hard to improve their click-through rates, but then spending money to hire people to give Microsoft the precious click-through rates they have already obtained.
I'm really at a loss for words. I don't know whether to use "buy" or "sell" to describe this strange business behavior. Strange, but not uncommon. In fact, in Taiwan, this kind of behavior of spending money on self-harm can be seen everywhere. Friends from the news media, please do not ignore this article. In the tourism industry, foreign trade industry, and any enterprises/agencies/organizations/schools that have dealings with foreign customers, you are also the unit whose rights and interests are most likely to be greatly affected by this.
In fact, for anyone and in any industry, as long as you are spending money or making efforts to promote and market yourself, you should not miss this article on marketing. You pay your own computer engineers or pay a web page production company, but are the people receiving the money taking away the clicks that have been sent to you and transferring them to Microsoft?
You invest in manpower, purchase software, ask the information department to make the web page, or you spend a lot of effort to make the web page yourself, or you pay a web marketing company to make the web page, or you spend money to advertise on the home page of a well-known media. In short, you invest some resources in the hope of getting some clicks/exposure. The more people you want to see your phone/fax/catalog/business/website, the better.
Who? Anyone.
You wouldn’t deny your female friends the chance to visit your website just because you’re a man.
You wouldn't refuse a Taurus friend to visit your website just because you're a Scorpio.
Just because your blood type is O, you will not refuse to let your type AB friends visit your website.
You would not refuse Christian friends to visit your website just because you believe in Buddhism.
Let alone these insignificant labels, even if you have a strong ideology, even if you are a die-hard supporter of the Kuomintang (DPP), you will not get angry whenever the DPP (Kuomintang) is mentioned. And refuse supporters of the Democratic Progressive Party (Kuomintang) to view your website.
Please don't talk about why the Kuomintang (DPP) is better than the DPP (Kuomintang). That's beside the point. That's not the point. No matter who is good or not, your goal is to spend money to increase your click-through rate.
So why spend a lot of effort/money to deny access to any user other than Microsoft IE?
Ad buyers lost out: In 2007, they paid, but the clicks were transferred to Microsoft. In 2009, they paid but still didn't get the clicks they deserved.
A major media company suffered a loss: in 2007, customers paid them to use this precious space to advertise for Microsoft. In 2009, clients paid them, but they left precious space unused where ads should have been placed.
People who read this article and become informed will find other media companies to advertise in the future. The Internet marketing company that created the web page suffered a loss. Companies that accept money but are not loyal to the cause will look for other Internet marketing companies to create web pages in the future.
The school loan website of a public bank was hijacked by Microsoft. The joint website of a furniture store in a certain county or city was also kidnapped... and there are many, many more. [Readers who use non-IE browsers are welcome to leave a message to provide more such websites, and add the keyword "error demonstration" in the message. But please don’t be too harsh when leaving messages, because most of these people are also victims. The purpose of this article is to wake up these companies, not to antagonize them. Let them think clearly: is it us, the minority, or Microsoft that is causing problems for them? As for the few people in the minor organizations who deliberately create such problems, such as certain TQC certificates and licenses, I will deal with these active perpetrators in another article. 】
A web page company that confiscates your click-through rate without authorization and transfers it to Microsoft should not collect money from you, but should collect money from Microsoft.
If your own information personnel make web pages, then such information personnel should not receive your salary, but Microsoft's salary - and they should receive the salary of Microsoft's marketing department, not the technical department's salary.
Such an information department is hurting your company's business (especially your marketing department). Looking at it more deeply, we cannot actually blame these computer companies and information people for why they have fallen to where they are today. It is the professor who teaches them web design, the computer tutorial class instructor who trains them in web design, and the organization that issues web design certificates to them. They mislead them all the way; so that they put all their career eggs in the same basket. Learn one-sided techniques.
Unfortunately, the basket is sinking. They are at a loss now, and they are also victims - victims of Taiwan's sick web design ecosystem. But these details are not important. I will write another article to talk about their prospects and future for these niche groups.
The most important thing for you, the business owner, is to stop spending your own money on advertising for Microsoft. Please ask the person who creates the webpage for you to have tested it with at least three browsers: IE, Firefox, and Safari.
"Everyone is using IE. Is anyone using other browsers?" Please take a look at the Chinese reports, English reports, statistical charts, or raw data: Microsoft's IE market share continues to decline, and Firefox's browser market share continues to decline Rise; especially in foreign countries. This is why the travel and tourism industry, foreign trade industry, and any enterprises, agencies/organizations/schools that deal with foreign customers should pay special attention to this trend.
The same trend exists domestically, but there is no specific data at hand. This trend may be related to the security holes that appeared on the first day of the IE update, or it may be related to Firefox's many suites or its convenient portability feature. Regardless, blocking Firefox or other browser users from accessing your pages is doing you an increasingly obvious disservice.
Some information people will tell you: It is difficult to make a web page that can be visited by many browsers, and it will cost more.
Ignore him, it is his lack of technical ability that leads to wrong judgment in tool selection. Now is the era of buyer's market. There are many capable web companies and individuals, and you don't have to accept his excuses. Please give your money to another person and make it to another company.
Many bloggers are popular enough to sell ads, and they are more capable of planning your website for you than those "information people" who create flashy animations that hurt the interests of the owners. They are the marketing masters in the Internet age, and they know how to attract click-through rates.
The point is not flash animation, but providing useful content. The key point is [Don’t get carried away] Search Engine Optimization.
By the way, I would like to appeal to online marketing/webpage production companies. If your company's works emphasize not discriminating against other browsers (your webpage must mention Firefox), you are welcome to leave a message here, and I will be happy to advertise for you. Please keep such messages short and include the keyword "advertisement".
If your company's work can further comply with government web accessibility standards, please remember to mention this. Please point to your company/studio/web design course webpage and let potential clients test your website on their own using different browsers.
Business owners in various industries, please install Firefox (or chrome, or opera, or safari, or konqueror, or...), and please test: Is your company's webpage kidnapped by Microsoft? Please use Firefox to visit Microsoft's own website.
Are you surprised? Microsoft's own website is open to all visitors and welcomes any browser. Microsoft itself is not willing to sacrifice its popularity in order to force visitors to install IE. Why should your website instead work for Microsoft without complaint? Pay with regret?
Whether Firefox or other browsers are easy to use or not is not the point. Watching the click-through rate you spend money on and not being taken away by Microsoft A is the point. You don't need to be innocent cannon fodder in this browser war between Firefox (and all other browsers united) against Microsoft.
Your job is not to spend your own money to suppress any browser for any other browser. Your job is to welcome users of any browser to your company. If you are the PQR company in Tuli, please ask XYZ Company to repair the railway directly to your company and remove the ridiculous signboards. Please ask XYZ Company not to accept your money but take customers to Microsoft to spend money. (Then the abducted customer will most likely forget to come back to your website!) If you can't do that, replace XYZ Company. The click-through rate you have obtained is your asset and should not be a tribute to Microsoft.
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