The word "niche" is the transliteration of the English "Niche". Niche marketing is also called "niche marketing" or "vacancy filling marketing", and is also called "narrow marketing". Philip Kotler in "Marketing Management" The definition of niche is: A niche is a narrower definition of certain groups, which is a small market and whose needs are not well served, or "there is a basis for obtaining benefits." Marketers usually determine niche markets. The best method is to subdivide the market into subdivisions, or to identify a differentiated group of a few people who are grouped together for specific interests.
Niche marketing means that in order to avoid direct conflicts with strong competitors in the market, companies choose small markets (called "niche markets" or "filling markets") that have been ignored by powerful companies for various reasons as their specialized services. The target is to fully meet the various actual needs of the market in order to achieve a marketing strategy that firmly captures the market. Due to the increased accuracy of online advertising targeting, niche marketing can be very successful through online means. Lao Xie believes that enterprise promotion and reasonable use of niches are the key to successful promotion.
Niche blogs account for a large proportion of English blogs. Usually these blogs do not have a lot of traffic, and even most Alexa rankings are beyond 1 million, but these blogs can reap good profits.
What are the typical characteristics of a successful niche blog?
1. Focused content
Niche blogs focus on a specific and strict topic, and all articles on the blog are created around this topic. All articles are closely related to the niche market, and articles and topics in general fields are only occasionally or rarely published.
2. Scope of niche
Niche blogs focus on a relatively niche content range and focus on in-depth exploration and research of content within this small range. Usually have a certain degree of authority and dominance in this niche field.
3. Unique Content
The content of niche blogs is not necessarily original content. Many niche blogs base a large amount of content on feed aggregation, aggregating content from search engines and other blogs. However, if the content provided is unique and has not been published on Publish it on other websites, which will have more long-term value to visitors. Therefore, resource list articles and more in-depth articles occupy a large proportion on most niche blogs. Completely collected articles have no value to readers and require a little innovation and self-thinking.
4. Have a personalized, niche-related blog template
Basically, a niche blog needs a proper and unique blog theme template design. Although it is not necessary, it can indeed make your niche blog look more professional and unique, and it will also have a great impact on the future profitability of the blog. .
5. Have a certain target audience
It’s especially important to choose a niche that has a certain target audience, no matter how small that market is. Of course, the market you choose should also be a market or industry area that can receive natural traffic from search engines for a long time. Therefore, it is particularly important to use some free keyword tools to conduct keyword research before choosing a niche market.
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