With the popularization and development of the Internet, more and more grassroots webmasters have appeared. Each webmaster has a website, and the types of websites are also ever-changing. Today I will mainly talk about the development and business model of weight loss websites.
Weight loss is generally aimed at the female group. This group is educated and well-educated. They are mainly white-collar workers. They usually sit in offices for a long time. Regardless of whether they are fat or thin, they all have this need. When building a weight loss website, you need to adjust the website according to the characteristics of this group, attract the attention of these potential users as much as possible, and retain users.
First of all, for a weight loss website, the web design must be healthy, simple, and beautiful.
The users of weight loss websites are mainly female groups. The website design must be different from game websites and private server websites. Weight loss websites must be simple, beautiful, refreshing and natural, and must meet the aesthetic requirements of white-collar workers. The website should not be too flashy. Only if it has connotation and is readable will it attract users. In addition, websites should reduce the use of flash, which affects the opening of web pages and affects the mood of users.
For example, Popular Slim http://www.lxshou.com/ has a simple and refreshing website design with simple categories, including weight loss methods, weight loss recipes, etc., as well as some celebrity weight loss stories, which is highly readable. The website also has a wishing wall where users can write out their wishes and convey blessings. This method can increase the affinity of the website and improve user stickiness. However, the content of the website is still not rich enough and is relatively thin. I hope to add more readable articles.
Secondly, the content of the website must be readable and can contain some entertainment, emotion, celebrity and other information.
Potential users of weight loss websites are not repelled by entertainment and gossip information, and are even willing to pay attention to it; women have emotional and delicate psychological characteristics, and are also more interested in emotional information. Weight loss websites can improve these contents. While introducing weight loss information, they should also not forget to add some soft news such as entertainment and emotion to users to increase user stickiness.
For example, NetEase Women's Weight Loss Salon http://lady.163.com/fit introduces many celebrities' weight loss stories. Female groups like to read celebrity gossip news, which meets the needs of users and increases user stickiness. The website is very readable, and its weight loss stories, salon self-study area, and salon sharing meet the psychological needs of users and can retain users.
Finally, the website should be more interactive and can be set up to introduce the journey of those who lose weight, share their weight loss experience, etc.
Everyone who makes a website will also leave their attitude on the website. Whether a webmaster is careful in building a website will also be reflected on his website, and users can feel it. Therefore, webmasters must not ignore users’ super sensory abilities when building a website. Weight loss groups have something to say, which can provide a platform for sharing and communication, enhance the interactivity of the website, and help retain users and develop into long-term customers. Websites must consider user needs in a down-to-earth manner in order to win the favor of users.
Everyone is familiar with 39 Healthy Weight Loss http://fitness.39.net/ . The website does a good job of user interaction. It sets a ranking list of popular weight loss articles and gives users a platform to share their feelings, so that users can not only read but also talk. , highly interactive; set up experts on weight loss issues to enhance authority and make users more trustworthy; set up monthly weight loss stars to boost the morale of dieters, truly consider users, and enhance user loyalty.
In short, building a website requires careful attention. Mengjiang of webmaster website admin5.com believes that no matter what type of website you are building, as long as you build the website steadily, any project can be profitable. A weight-loss website does not generate short-term traffic. It develops slowly, and there is no myth that traffic will increase overnight. However, if you build a website carefully, you can also gain support and recognition from users, and you can also bring benefits to yourself. If you, the webmaster, are currently working on a weight loss website, don’t give up on your website easily. Take it one step at a time and believe that the future of your website will be brilliant. (Text/Mengjiang)