Before writing this article, I had been debating whether to publish it. I also put a lot of thought into choosing the topic. What kind of topic is suitable? In the end, I chose "1+1 Talent Network Promotion Skills Analysis Exposure" to fill the content. It only represents my personal point of view. Some of the content is not too rigorous. I hope the experts will not laugh at it.
Nowadays, recruitment websites are a very popular industry. The categories are very confusing and there is no regional or targeted nature. The recruitment website in Henan can be located in Sichuan, and the talent website in Hunan can be located in Zhengzhou. The keywords used are all from Henan. Talent Network, Zhengzhou Talent Network, etc., the competition is quite fierce. In particular, talent websites are more competitive and "struggle".
Now let’s talk about how 1+1 Talent Network promotes itself in the “struggle”.
1. Traditional media promotion
First of all, let’s briefly introduce the origin of 1+1 Talent. Zhengzhou 1+1 Talent Network (www.525hr.com) is another professional recruitment media created by 1+1 after “1+1 Talent Information”. Provide more recruitment methods for enterprises to ensure that they can recruit suitable talents in the shortest time. It was the Zhengzhou market that took the lead in opening SMS job search, SMS recruitment, voice job search, voice recruitment and other functions. Again, I didn’t do any advertising specifically for it. I chose the latest advantage in promotion. Traditional media promotion-the so-called newspaper promotion, is also a first-come-first-served basis for the company. Because the company has its own talent consulting weekly, the publicity influence of the talent weekly reaches a very large group of people and is relatively targeted. It can be said that the effect is immediate. This is also the reason why so many websites now like to hype - to achieve publicity by attracting the attention of the media, especially traditional media. The promotion of the corporate website should be integrated into the entire corporate publicity work. In all advertisements, exhibitions, and various activities, the company's URL should be prominently included and properly introduced.
2. Promotion of rational utilization
Hang posters in its talent market and send out talent weekly newspapers to let all job seekers and recruiting companies know about the existence of the website. The talent market is a place where the mobility of recruiters is relatively high. The purpose of promotion is achieved by distributing targeted job search information. Let more job seekers know - recognize - understand - become familiar with.
Naturally, there are other methods, such as adding the website address to: various office supplies such as envelopes, stationery, business cards, and handbags; external architectural environments such as corporate architectural shapes, company flags, corporate signs, public signs, etc.; and internal architectural environments of the enterprise. , such as commonly used internal signboards, shelf signs, etc.; on various means of transportation; on the clothing of company employees; on various product packaging bags; on the company's usual gifts; on various printed publications of the company...
3. Promotion of Internet Applications
The website should be beautified: each frame and small picture should be matched with the whole as much as possible, and small pixel pictures should be used as much as possible without animation (to prevent IE from getting stuck when opening the page) to ensure the speed of the browser. There are many specific methods for online promotion, the main ones include logging into search engines, using various forums, discussion groups, supply and demand yellow pages, using targeted mailing lists, etc.
4. Collection of “targeted” sites for promotion
First, understand the promotional influence of each site. After collecting a large number of targeted sites, integrate with other local industry websites. In this way, develop together with local websites and use relationships to place idle advertising spaces on other websites. The following tasks include: responding to daily letters in a timely manner, establishing a database of users and potential users, publishing mailing lists based on the database, strengthening contact with these users, etc. Having said so much, it seems very complicated, but in fact it only consists of four sentences: "Determine the direction of publicity, collect promotion sites, publish information regularly, and do follow-up work." Among them, the step that takes the most time and energy is actually the "collecting sites" step, and things like "regular publishing" and "follow-up work" can be automated through some software tools. Finally, let me emphasize that for any company, advertising and marketing must focus on the company's products and services. Without the continuous improvement of products and services, all publicity will only be "half the result with twice the result"! For recruitment sites , "Let our users and potential users know" is enough.
5. Promotion of friendly links
This must be the most familiar to everyone, and there are many similar articles. I won’t go into details here. There is only one point: avoid black links.
6. Promotion of services
It is very important to do a good job in customer service and respond carefully to all relevant phone calls, QQ consultations, and email consultations. By the way, you can also ask customers about their recruitment habits and their comparative views on local talent websites. To improve your website and services. Take the time to call the recruiting company or make a follow-up call to establish a good relationship and retain customers. When you encounter suitable recruitment information, call the people who need the relevant jobs and notify them to apply in time. Let more people appreciate this website.
7. Solid promotion
The last point is to be a down-to-earth person and promote in a down-to-earth manner. This is my motto. I hope it can be of some help to everyone. With daily updates of content, an increase in registered resumes, and an increase in units, the traffic is naturally soaring. Believe in yourself and trust in down-to-earth people.
If you have a talent promotion website, you can add me on QQ 741756527 to communicate and learn together. Create a niche in the recruitment industry.