In more than a month, my Taizhou Information Network will be one year old. I have tasted all kinds of ups and downs in the past year. Looking back on last summer vacation, I interned in a photo studio and met a friend. Under his recommendation, I made this website.
Next, I will talk about my experience in Taizhou Information Network, a portal site (of course, it may not be considered a portal now, even the third child can barely do it). I will share my good experiences and learn from them, and I will share my bad experiences with everyone. A negative teaching material, I hope everyone can take it as a warning. (Because at the beginning, I didn’t know much about this industry. I didn’t know about Webmaster.com or Webmaster.com until not long ago. Recently, I come here almost every day to learn and gain experience. This is not a compliment. I have really benefited from these sites.)
1. At the beginning, because of my internship, I had no time during the day, so I went online with my friends at night. We stayed up all night for three consecutive nights, which was able to add some content to each column. I also asked this friend’s friend to help me print a lot of business cards, but they have not been used until now, but have become a burden. (Learning 1: It is a good thing to work hard, but you must take care of yourself. Learning 2: Don’t spend money blindly)
2. Not many days later, the internship ended, but there was no Internet at home, so I occasionally went to a friend’s house or an Internet cafe to access the Internet. I took some time to run business and asked some merchants to build smart websites. Because it felt difficult to run and the website was not working properly. It was not famous, so I lowered my requirements and made one for free first. I treated it as a case study and gained some practical experience (it was my first time running a business). However, I only made a few in one morning. After thinking about it, I decided not to do it. , it’s still too difficult now, so I went home, haha. (Experience 3: Do things according to your ability, and quit when difficulties arise. Experience 4: Everything is difficult at the beginning, and running a business is not easy.)
3. The wandering summer vacation is almost over. I can’t wait to rush to school, thinking that now it’s better. I can go online and build a website properly when I go back to school. It tasted a little hungry at first. During this period of time, I insisted on updating content every day, and occasionally recommended smart website building to classmates and friends, and invited them to be my agents. I did not expect to make money, but mainly wanted to increase traffic. During this period, I also hired a friend to work part-time, but he didn't work for long. He spent three days fishing and two days drying nets. During this period, I also asked my girlfriend to help me send some classified information. (Learning 5: Be good at utilizing the resources available around you. Learning 6: Persistence is the key to doing things, especially in business!)
4. As the saying goes, “Content is king, external links are king.” Let’s talk about friendly links next. Links are difficult to do at first, but you have to do it. Add some QQ groups with friendly links. The group sending effect is average, and local ones Some sites, such as travel sites and news sites, you might as well call them. This is not bad. This is how I got a few unused links. Of course, you can also go to the friendly link forums on some webmaster websites and Baidu Tieba to find or publish them. I also joined some QQ groups on local portals. This is not bad. In addition to exchanging links, I can also share and exchange experiences. Good websites for checking friendly links include Webmaster Statistics and Webmaster Helper Network (the content of this search is more detailed). I would like to solemnly apologize here, because sometimes I find it troublesome and I can’t find the contact person for the link, so the link is deleted without notice. I’m sorry. (Experience 7: It is important to make links, but integrity is even more important. You must not have the intention of harming others, and you must have the intention of guarding against others. Check the links every now and then. Experience 8: Grasp the principle, do not link to all sites, it is best to be relevant High, PR, inclusion, etc. are equivalent. You can also look at the column settings and traffic of the website, etc.)
5. When your website looks a certain way, some cooperation, franchise, and advertising companies will take the initiative to find you. Of course, this is directly proportional. If the cooperative partnership is free and the content is legal, I might as well give it a try, hehe. Pay attention to the content and form of advertisements. It is recommended that unhealthy and floating pop-up windows be used as little as possible or not be used. Because what we want to do is a local portal station, we must try to be strict with ourselves. I think there are several cooperations that are quite good. 1. Cooperation with Sohu: Although it does not bring much traffic, in that circle, I have met many webmasters of local portals and many local news websites. , usually talk to them more, get along well with them, and take the initiative to help them forward news and other information. As the relationship becomes closer, links and other things will be easy to talk about. 2. Help others publish articles and collect some money, killing two birds with one stone. 3. Cooperate with the media to help each other publish articles for publicity. (Learning 9: There are many friends and many paths. Learning 10: Don’t be mercenary and don’t just think about getting some benefits from others.)
6. What should I do when a website is banned or has its rights demoted? My Taizhou Information Network has also been demoted and punished for a long time. I am not sure of the specific reasons. I guess there may be the following reasons: 1. If the website name is modified and too many keywords are added, try not to change the name, columns, templates, etc. in the later stage of the website, let alone change it again and again. 2. There are too few originals. Most of them are reprinted directly, and one third are pseudo-original. If I slightly change the title, it may not even be considered pseudo-original. However, when your website has a high authority, even if it is completely reprinted or copied from others, it will be well included. 3. Others may have something to do with external links, irregular updates, etc. It may also be related. When you are demoted, you should pay attention to it. First find out the reason, and then remedy it according to the possible reasons. The most important thing at this time is to persist, persist in updating, persist and persist again. Most of them will be re-included. Often after being included again, the weight will be much higher, and the keyword ranking will also increase a lot. (Experience 11: No matter how tired you are, you should write some original articles. Especially in the early days, originality is more important than pseudo-originality. Experience 12: The feeling of waiting to be re-included is indescribable, but you have to believe it. This is the darkness before dawn. At this time, you must insist on waiting for the first light of dawn...)
7. Let’s talk about domain names and space issues. Everyone wants a good domain name, but it is often already registered. In my personal opinion, try to choose com and keep the domain name as short as possible. Mine is a bit too long. It is best for the domain name to have a certain meaning. For example, for the domain name of our Taizhou Information Network, ZJ is the first letter of Zhejiang or Zhejiang, and taizhou is the full spelling of Taizhou. Talking about it together, it means walking into Taizhou, Zhejiang, or Taizhou, Zhejiang. Mine is average. In short, try to think of a better domain name, and generally try not to spend a lot of money to buy domain names. One thing to note is that once a domain name is selected and used, do not change it unless it is absolutely necessary. Binding multiple domain names to one and jumping are not very good, especially in the later stage, unless it is the top level in your area. If the domain name is particularly good, you can consider it. Otherwise, the loss will be huge. It's enough to buy some space at the beginning. If you have money to buy a server, even better. Don't choose expensive ones, just choose suitable ones. I also suffered a loss in this regard. It was expensive, not good and suitable, and it was not local. It's almost a year old now, and I plan to change it. You also need to choose a good, well-established domain name, space, and server provider with high credibility. Don't be greedy for cheap. Even if it is a good one, you must back up your data regularly, just in case. (Experience 13: A good domain name may not necessarily make a good website, and a bad domain name may not necessarily mean a bad website, so don’t be frustrated if you don’t have a good domain name. Building a bad domain name is something to be proud of. Don’t be complacent if you have a good domain name, cherish it. Lesson 14: Please don’t change your domain name easily, and think twice before changing it.
8. You must be focused when doing local stations. After I built the Taizhou Information Network, a local portal, I also built the Taizhou URL Directory www.taizhou1.com (this is still OK now, with multiple keywords ranking in the top three, mostly on the first and second pages, but unfortunately the traffic It’s not high, and search soxiasha.com (this is where I study, and it’s actually pretty good. At that time, I collected all the materials myself, and since I was studying photography, I took a lot of photos of shops and the like. Attached are some explanations. The collection is very good. At that time, the keyword ranking was good, but the energy and strength were not enough. Later, because it was a space given by others, it was closed at the request of others, and it died like this. Alas, but this also taught me a lesson. , it also gives me more energy to work on the Taizhou Information Network. Let me tell you a little more about the Souxiasha website, and what the search means. It can be used as a website navigation, search station, etc. Friends who like it can do it. Contact me, the price is negotiable. I think this combination is not bad, a local portal station plus a navigation station, the navigation station does not take much time, if done well, it can make money, and it can also be a good help in promoting this local portal. Even now, I often think about some good domain names and build some websites, but luckily I don’t actually do it due to various reasons. (Experience 15: Focus on it, you have to resist the temptation. Experience 16: Even if you have that. Ability, but also concentration, at least until this website becomes bigger and stronger and profitable. Besides, there is endless money to be made and the website can never be completed. There is no need to make yourself too tired. If you have this time, it is better to spend more time with your daughter. Friends, seeing family and friends, or going on a trip or something).
9. Having said so much, let me talk about how to choose what kind of website to build. First of all, I think it’s best to be something you are just interested in. For example, if you are interested in photography, you can create a photography website. If you can’t do something big, you can create a local photography forum or photography website navigation. I also wanted to do that at that time. , I even collected and changed the website address and so on, but because of the eighth reason, I had to focus, so I didn’t do it. If it had been done at that time, it should be okay, because no one had done it at that time. If it’s not something you’re interested in, at least it’s something you’re good at. For example, my webmaster saw on the Internet that a porter who graduated from junior high school made a porting website. Let me add one more thing, the webmaster doesn’t necessarily have to be technical. Of course it would be even better if you could. It would be very good if you are interested and good at it (my English is terrible). Secondly, we need to analyze various factors such as competitors and market demand. Another important thing is that there is no possibility of profit. After all, most of us are not doing good deeds to learn from Lei Feng, at least not purely. It would be best if we take both into consideration. For example, I didn't do analysis and planning before building the website. If I succeeded, I would be lucky. Of course, if you are already doing it, if you are not fully prepared in the early stage like me, then you will have to make up for it the day after tomorrow. Stop and think about it (taking time to write like me is also a good summary. Good way to think about it). It is not advisable to blindly build a website based on luck. Another way to choose is to imitate and learn models from abroad or other places that are successful but not yet available locally. There are many examples of this, (Experience 17. Interests + hobbies are a golden partner, so work is not tiring. Experience 18. Master some skills and skills appropriately. SEO and other knowledge)
10. Finally, I’ve reached 10. Let’s talk about the purpose of making a website and how to achieve this purpose. In simple terms, it means how to make money and how to make a profit. There will be rewards if you pay, pie will fall in the sky but it may not fall on your head. It's a pity that I haven't practiced such an important point very well, so I'm just talking about it here and there. I hope everyone won't laugh at it, and I'd like to ask seniors and experts for their advice. I am about to graduate in one year, and it is time to prepare how to start a business and how to operate it. Although I made some small money, it was not a real operation. The word "operation", in my mind, feels a bit like a high mountain. My family is relatively poor and they are all farmers, so I have not been "educated" or "heard and seen" in this area. However, I believe that when you reach the mountain, you must There is a road. The most important thing for me now is to make good website content. Currently, the daily IP of the website is more than 1,000, and the keyword ranking is not bad, and it is still rising. The forum of the local portal website is very important, but I have not done it well. I am currently considering how to do it well and how to do it well, so I will not go into details on this. Regarding operations, let me give a rough outline. We can use the platform of Taizhou Information Network to concentrate our efforts and energy on a certain field, such as vehicle rental, real estate, matchmaking, professional agency franchise cooperation, food delivery business, or smart website building, etc. In the website business, at the beginning, I felt that we should not be too ambitious, but should be based on reality and find some weak links of others. (Experience 19. You must work hard to make money, but don’t just focus on money. Don’t ignore and lose many beautiful things, including feelings, health, conscience, integrity, etc. Experience 20. Dare to think and do, be brave in innovation, and be good at Innovate, it is best for local websites to create local characteristics and the characteristics of your own website. If others don’t have it, I will have it. If there are people, I will be good. If people are good, I will be strong. If people are strong, I will be innovative.)
Today I will talk about these ten points first. Please correct me if I am wrong or bad. I hope you will gain something from reading this article. Next time we will talk about the promotion and SEO of local portals. Welcome to join my friendly link PR≥4 QQ group 81700692. Taizhou Information Network www.zjtaizhou.com Contributed by webmaster Xiao Huang, please keep the link for reprinting.
I will continue to work hard...