Let me talk about our company’s industry website operation experience. Our company’s website, China Chemical Equipment Network, has an annual income of 1 million, China Pharmaceutical Equipment Network has an annual income of about 400,000, and Yijuntong Fastener Network has an annual income of about 200,000 (this was just done) 1 year) The website program uses Wangsheng B2B management system.
Our company’s operating model is paid membership + advertising
What kind of content do you use on an industry website to attract customers, let them become your paid members, and let them advertise. Let me take the website www.pm8.com.cn as an example. There are only two people in charge of this website company, one is sales and one is editor. In the past, one person was in charge, sales and editor. Now this editor is also responsible for updating three other websites, that is to say It is enough for one person to manage a website.
This website only updates 3 aspects every day, 1. Purchasing information 2. About 10 pieces of information are updated every day 3. About 5 pieces of technical information are updated every day. This can usually be solved in 1-2 hours. It is very easy, so one Editors can manage 4 websites.
You want to say what this website relies on to attract customers, it is very simple, purchase information + tons of advertisements. Some small and medium-sized enterprises have many bosses who are local bosses. Their vision is different from ours. If you pay attention to beauty and simplicity, there will be no advertisements on the website. , they will not do it. If your website has a lot of advertisements, they will think that your website is very popular. If many people come to advertise, they will also pay on your website. In addition, they pay for Business opportunities, in order to be able to see your purchase information, so real and effective purchase information is very important.
We are building a new website in the company. The company gives us an industry and wants us to build this website. We first have to go to the websites of our peers to understand and see how they classify them. The classification of industry websites is very important. Generally, we need to Be detailed, otherwise the company will come to your website to publish product information. It has many products, but your website does not have relevant categories, so it will not post it. Once you understand it in detail, it will update the purchase requirements, products, company database and information, technical information, and finally every day. It is best to update manually instead of collecting. Find product information on the company's corporate website and update it every day. When your website has rich content, you can advertise. This advertising is free. This is our company. I have experience in building a website. At first, no one will place ads on your website, but you have to put a lot of fake ads on it, so that when others see your website and feel that someone has placed ads, they will consider paying on your website. Everything is done. After that, you can submit a search, and then update the purchase and information every day, and update the company and products when you have time. In about 4 months, you will have a ranking.
China Feed Machinery Network is a website I made for my company. Four months ago, Baidu searched for "feed machinery" and it ranked 4th. At that time, you could see in the background of the website that some companies had applied for gold membership or advertisements. After half a year, Baidu ranked 4th. Ranked first, many people have posted products, supplies, and purchasing information on the website. This purchasing information is first-hand information, but this kind of information is available every week, but we must ensure that the purchase requests are updated every day, and we will still Copy the information on Alibaba. Finally, let’s talk about exhibitions. When your website is ranked, many exhibition companies will come back to you and say that they want to publish the exhibition on your website or do LOGO advertising on your exhibition page. The general method is In the form of exchange, for some large exhibitions, our company will ask her to provide a booth and our company will participate in the exhibition. However, there is no need for personal industry websites. You can ask her to provide exhibition catalogues. In other words, after a large exhibition is over, the exhibition The organizer will print a catalog with detailed information on all participating companies, and your website will also appear on it. After the exhibition, the catalog will be sent to each company and to you. In this way, your website may be seen by exhibitors, and there may be cooperation. As for how you negotiate with the exhibition and where your website appears in the exhibition catalog, I won’t go into details. It depends on your own negotiation ability.
The most important thing is to understand B2B related news and information every day. B2B webmasters must visit it every day.