Among medical websites, a large number of websites claim to have entered the Web 2.0 era. This is obviously just a scam. And if there are medical websites claiming to rely on Web 2.0 to achieve profits, it is even more nonsense.
Since March and April 2005, the Internet concept of Web2.0 has gradually become popular, and it became even more popular in 2006. But by 2007, many people began to talk about Web2.0 having entered a cold winter period in China's Internet. Many Web2.0 websites may have obtained a high number of registered users after making initial investments, but the more important issue of profitability is still far away, so many Web2.0 websites have already entered trouble. In fact, I think China's Web 2.0 websites have never really survived from beginning to end, and the lack of a profit model is the fundamental reason why they have not become successful.
The technological innovations of blogs, circles, RSS, and TAG have made Web 2.0 websites highly sticky. Some domestic medical communities began to apply these technologies after forming a certain scale, and finally took a trip to the avant-garde. trend. However, due to the small circle nature of the content, such a website has never been able to break through and become a website that everyone in the industry pays attention to. I worry that its single content and information will eventually tie up its own development, and its final decline is also more likely. of.
More importantly, not only medical community websites, but also a large number of various types of medical websites known as Web2.0, actually do not understand the enterprises, and it is difficult for enterprises to participate in website interactions in areas other than investment promotion. The interaction of investment advertisement information without any technology has become the biggest interaction of pharmaceutical Web2.0 websites. It is certain that this has no future.
It is entirely possible for Web2.0 to be integrated into medical websites. I think the new attempt being made by Souyao.com is more in line with the interactive characteristics of the Web2.0 era.
First of all, the snsn positioning in the medical field will not be unable to support the Web2.0 banner due to the lack of content. These contents will focus on the words "medicine" and "medicine", rather than a single medical website or pharmacy website. However, the content is not passively published, but also includes evaluation, comparison, trial, and Witkey. , blogs, communities and other super interactive forms have emerged.
Secondly, in the new project "Search Drug Mall" plan to be launched in the pharmaceutical industry, pharmaceutical companies, retail pharmacies, and public groups will become the main subjects of vertical interaction. This is the biggest difference from the interaction of a few links on all other pharmaceutical websites. At the same time, pharmaceutical companies The participation of logistics companies and commercial banks will allow medical and health products to go from manufacturers to consumers only through pharmacies. This model not only serves manufacturers, retailers and the public, it effectively solves the current shortcomings in the circulation of medical and health products and satisfies all three parties at the same time. The website has thus formed a combination of BtoB, BtoC, and even consumer-driven CtoB forms, forming a comprehensive business information service platform featuring pharmaceutical business and public health consumption.
It is expected that on June 18, as the new business model in the pharmaceutical industry will be spread to various fields through press releases to the national mass media, pharmaceutical industry media and Internet media, I believe this day will become a landmark date in the history of pharmaceutical websites.
http://www.120health.com/ Pharmaceutical Industry