Today is a memorable day. After more than ten days of hard work and waiting, my website was finally updated on June 11th. Although the update date is June 6th, I am already very relieved, to say the least. With certain results, I will talk about my experience in managing the website. I hope I can give you some tips and help.
First of all, our website is a new website, a recruitment website. In the recruitment industry, the keyword selection of the website is very important. What are keywords? Simply put, keywords are what users input when using search engines. The word or phrase that summarizes the information content that the user is looking for to the greatest extent is the generalization and concentration of information. However, the keywords of the talent network have certain limitations, which are affected by regional relationships. For example, for our website, Zhengzhou 1+1 Talent Network, the keywords can only be Henan Talent Network, 1+1 Talent Network, Zhengzhou Talent Network, etc. Etc., the keywords talked about in the SEO industry often refer to the core and main content of the web page. For search engines, what aspect of content your web page is mainly about can be summarized into one (more often multiple) keywords. In order to better rank your web pages, you also need to understand these concepts: keyword density and keyword stuffing. In some search engines, the words "please enter keywords" are often written, which means that you are prompted to enter the keywords for the information you want to search for.
What I have discussed above is that certain skills must be mastered in keyword application in search engines.
1. Accurate expression Baidu will search strictly according to the query terms you submit. Therefore, accurate expression of the query terms is a necessary prerequisite for obtaining good search results.
2. Select query words based on web page characteristics. Many types of web pages have certain similar characteristics.
3. Theme correlation and conciseness of query words Current search engines cannot handle natural language well. Therefore, when submitting a search request, it is best to refine your ideas into simple query terms that are relevant to the topic of the information you wish to find.
Through these days of observation, I have also summarized the techniques that should be mastered to prevent website keywords from falling in Baidu rankings:
1. Make good use of space, and stability is paramount.
Check whether your server has been unable to be accessed normally in the near future. Inability to access the server normally is one of the most common factors leading to a decline in rankings. Therefore, you do not need to make any modifications to the website, you only need to manage your server well. , ensuring normal access, especially at critical times.
2. Don’t blindly optimize for the sake of optimization. Change keywords.
Potential errors that can be caused by internal modifications include excessive optimization of a certain keyword, such as modification of title, meta and other tags, changes in internal link structure, especially link text. If you modify the link structure and link text for optimization purposes, you will fall into a filtering trap accidentally, especially if you abuse keywords, resulting in excessive keyword density.
3. Don’t make meaningless links and never buy black links.
Linking some meaningless links may achieve good results, but if you add too many links to the website you build, or too many links point to the same URL, then you are very likely to be punished by Baidu. Not to mention the black chain.
Four. It's okay, don't make major revisions frequently. Don’t switch keywords too often.
Due to time constraints, I will write this here first, and will continue to discuss it in the future. I also hope that friends with insights can guide us in learning and communication to achieve common progress.
The above is the author's original article. Please indicate when reprinting: Source 1+1 Talent Network http://www.525hr.com/