There are many factors that are not conducive to search engine rankings. Today I will talk to you about the main factors that are not conducive to search engine rankings.
1. There are too few invalid links and effective external links: If your webpage has invalid links, search engines may think that you are not the best webpage to present to users, because users do not like webpages with invalid links. Furthermore, you also waste the search engine's time, clearly saying that you have such and such information, but the result is that you don't. External links are one of the main factors used by major search engines to analyze the weight of a website. The number of external links is equivalent to the number of votes your website gets. If the website has fewer votes, the search engine will think that your website is more popular. If you give up your online name, the search engines will also give up on you.
2. There is almost no original content on the website: If the content of a website is reprinted from the Internet and there is nothing of your own, then the search engine will think that your website has no value at all or is of little value, because The same content has already been included. If you add your content at this time, it will be a waste of space for the search engine, and it will eventually affect the weight of the search engine on your website.
3. Invalid HTML code: What is invalid HTML code? Literally, "invalid" means "no effect". Invalid code is caused by incorrect writing of label elements, failure to close label elements, etc., causing the page to fail to display or Displays abnormal code. Search engines are very picky, and it takes a lot of effort for them to find your site, so you should try your best to echo them. If search engines encounter invalid HTML code when analyzing your page, they may lower the score of your page or no longer include the page.
4. Multiple domain names pointing to the same website: If your website has more than two domain names, you should pay attention. If you have two or more domain names pointing to the same space at the same time, search engines may consider this to be a duplicate web page. It is very likely that one of the URLs will be indexed by search engines, while the other URL will be listed as a duplicate site. If the site is a copied site, search engines will think that the site is suspected of cheating, which will be extremely detrimental to the ranking.
Original article: www.topwatchbrand.com