Soft articles are a very common and effective promotion method. Whether it is SEO or brand promotion, it can achieve immediate results. This has also led to the current proliferation of soft articles, especially on some webmaster websites. Each soft article has been copied dozens or hundreds of times. It is conceivable that the effect achieved by many soft articles is definitely very unsatisfactory.
If you want to improve the effect of soft articles, you must first analyze them from the principles of SEO. Let’s take Baidu as an example. You publish a soft article-->Baidu includes the article-->Baidu analyzes the article-->indexes the article into the database based on the analysis results. That is, the link to the article is determined.
So, when we publish soft articles, we must first ensure that this article will be included in Baidu. Therefore, you need to publish articles on websites with high authority. This is the key point, otherwise there is no need to discuss anything else below.
Secondly, ensure the relevance of this article and the link keywords. I often see soft articles published by others with links at the end of the article or in irrelevant places. For example, if a webmaster-type article contains a link to a movie site, the effect will be very poor. Let me write an example below.
For example, if you want to rank for the keyword "Novel Network", first of all, you must use Novel Network as the anchor text link, not just the URL. Secondly, there needs to be relevant text around the Novel Network, such as literature, novels , fantasy novels, etc. Baidu will use these related words to add weight to this connection. Next, there is the topic of this article. Now it is an example. The effect of the current article on the topic that has nothing to do with the novel will naturally be much worse. Finally, there is the theme of your soft article publishing website. If you want to promote "novel", then go to novel-related websites, the weight will definitely be very high. In fact, this text of mine is an example of a correct soft article.
Of course, there are several points that need to be considered. First, the keyword-related text must be at least a hundred words, just like the paragraph above. Second, do not repeat connections. You cannot link several keywords such as "novel" and "novel network" to the same address at the same time, otherwise the weight will be dispersed and even punished. Making a keyword link and then changing the website address will also make the same mistake (if the URL does not have a link, it will not cause duplication, such as the link at the bottom of this article) 3. It is best to be at the beginning of the paragraph. (First published by the webmaster. Please indicate when reprinting: www.4ykb.com Let’s take a look)
A well-written soft article will be at least ten times more effective than an ordinary one.