What is soft article? Baidu came up with it immediately. Compared with hard advertisement, text advertisement is "killing" and invisible, and it is a way of source of external links. One of the necessary means to promote products and website optimization. I have introduced many articles on how to write and publish soft articles. For details, please see: How small businesses use soft articles to promote themselves and other articles.
There is no formal definition of friendship link. In layman's terms, it means that there are links from the other party's text or pictures on your website to the other party's website, and friendship means that the other party's website also has corresponding quick links pointing to your website. Friendly links are an important means to increase the weight of a website. For how to change friendly links, you can refer to my article: Have you exchanged friendly links today?
This article only analyzes the role of the two in promoting the website. Some people say that soft article promotion is more effective than friendly links, because friendly links may be implicated if the other party's website cheats. If the other party cheats on the link, it will not have much meaning in terms of ranking and weight. Soft articles can not only implicitly promote the website or company's products and brands, but can also increase external links, and you can post them to suitable forums without fear of being deleted. Analysis of soft articles is dominant in this function.
It is not difficult to write soft articles, but it is difficult to insist on writing soft articles. Changing friendly links is different. You can join some professional link-changing groups or go to some link-changing platforms on some webmaster websites to switch to the link you want to change. As for the consequences of chain fraud mentioned above, it may happen. Go through some link query systems to check for timely corrections. In terms of sustainability, the friendship chain is superior.
In fact, there is no absolute comparability between the two. Both are important means of website optimization. Specifically, the webmaster needs to analyze and combine the applications according to his own strengths and actual situation.
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