Since Baidu launched elderly search, the Internet has paid more and more attention to the elderly group's Internet access. The elderly made contributions to society when they were young. Now that they are older, they deserve to be rewarded by society and filial piety from their children. Due to the influence of the social environment in which they grew up, many people who are now entering the ranks of the elderly do not know how to surf the Internet and have no knowledge of the Internet. Now that they have entered old age, their lives have become easier, and they have begun to learn to surf the Internet.
Due to the limitations of their physiological characteristics, the elderly are relatively slow to react, have a weak ability to accept new things, and have less active thinking. These characteristics determine the elderly's requirements for Internet access, which is simple, easy to remember, and eager to learn. Only by meeting these needs of the elderly and solving these problems can any elderly navigation website gain the support of elderly friends and become their long-term users.
First of all, the elderly navigation website should be simple and easy to learn.
All senior navigation websites have one thing in common, which is simplicity. Whether it is Baidu’s senior search or other senior navigation websites, they all have the characteristics of large fonts, simple layout, and few categories. The elderly have poor eyesight, so the fonts should consider the vision requirements of the elderly and their needs from a practical perspective.
For example, Baidu's elderly search http://123.baidu.com/ is very simple. It is just some navigation addresses with not much content, but it meets the search needs of the elderly and is simple and easy to use. There is also a website called http://www.babasw.com/ where Dad goes online. The font is larger and the homepage is only divided into three categories: commonly used websites, tool websites, online websites, etc. The website really considers the needs of the elderly and is concise and clear. , easy to use.
Secondly, the content of the elderly navigation website should be close to the elderly.
As the elderly learn to surf the Internet, their demand for information is not as great as that of young people. Their purpose of surfing the Internet is mainly for entertainment. There is not much information, and it is enough to pass the time if it is interesting. Therefore, the content of the elderly navigation website needs to be close to the lives of the elderly. It does not need to be a lot, but it must be screened and truly of practical value.
For example, the content of the Dad Internet website is very suitable for the needs of the elderly. It can be seen that the webmaster is very careful about the website and provides real Internet services for the elderly. The website has a "typing" content. Considering that the elderly have just started to contact the Internet, are not familiar with typing, or even cannot type, it provides such a "typing" exercise. The elderly can practice typing here first, and then gradually explore the Internet. There are also some introductions on "how to surf the Internet", "how to chat" and "how to play games", which are dedicated to teaching the elderly to surf the Internet. Today's children are busy with work and under great pressure, and do not have time to teach the elderly to surf the Internet. This website provides a very sincere service and does a good job indeed. There is also a website for the elderly at http://zy.sh8sh.com/. The navigation content also takes into account the needs of the elderly, such as "Nanping Evening Bell", "Sunset Late Love", "Retirement Life", etc. The guides are all websites of personal webmasters, and they are all about topics related to the elderly. However, there are pop-up windows when you click on the website inside, which is very bad and inconvenient for the elderly to browse.
Finally, senior navigation websites should also pay attention to interactivity.
Elderly people like to be active, and if they can communicate and interact online, they will be more willing to go online. For example, setting up some storytelling sections for the elderly provides a platform for sharing stories and emotions, forming interactions, increasing stickiness, and providing another way of entertainment for the elderly.
Meng Jiang from admin5.com, a webmaster website, believes that the users of senior navigation websites may not be so concentrated and the demand is relatively small. However, as China's elderly population gradually increases, the market demand will become larger and larger. In addition, webmasters do not necessarily have to focus on popular projects when building websites. Sometimes some relatively unpopular websites can also reap fruitful results. (Text/Mengjiang)