Sales skills are a skill, and you can only master them by constantly honing them in the practical sales process. If you want to become a successful professional salesperson, in addition to mastering and skillfully using these professional sales skills, you must also continue to learn various related knowledge to enrich yourself and improve your own quality. Sales is a job of interacting with people. Only when customers recognize and accept your personal qualities can customers buy your products and you can succeed. Here I have summarized some small sales skills for you. If there are any mistakes or imperfections, you still need to correct them!
Corporate website:
The importance of a corporate website is self-evident. However, many small IDC companies do not pay attention to this aspect at all, because they do not have professional sales staff with marketing ideas. They just buy a space and post some content, and have no idea how to build a reasonable, focused and impressive one for customers. Yes, a website with marketing effects is just like simply understanding a website as a decoration that can be printed on a business card, which is too superficial. A truly excellent website can comprehensively reflect the spirit of the company. It must have a reasonable structure, highlight the company's advantages, and leave a little difference in the minds of interested customers. Now that we have a website, we can also set up a business email with the website domain name as the suffix, which will look more formal. It also includes website backend system and simple customer self-service system. In fact, many times we will find a problem when dealing with peers. Maybe the company run by a person impresses us because of its good website, so we will also respect the company, but in fact they are just SOHO people. . Among the IDC companies I have come into contact with so far, I should say that the website that impressed me most is xxx. To put it bluntly, the company's website is colorful, rich in content, simple but not simple. It should be considered quite alternative among the IDC company websites. Yes.
Website posting:
On relevant or unrelated business websites or BBS, whenever you have time, post to promote your company and products. In order not to waste time, prepare information and post content that are unique to each server, and grasp the keywords, such as: "Shanghai Telecom server rental" and "Shanghai hard defense computer room." Update key information in a timely manner. Note that if conditions permit, link to your company domain name as much as possible. Several key websites must be developed in a focused manner. Like Alibaba, Taobao, baidu, chinaz, IDC China Forum, IDC China Forum, Tianya, including our IDC China Forum. Such a large traffic and industry website. Because many customers looking for suppliers go directly to Alibaba or other similar commercial websites to search for relevant suppliers. Here again, the importance of the following keywords is clarified. The general and professional names of those products that are mentioned, and the words that are most frequently used by customers when searching, are called keywords. Many salespeople complained about poor results, including when I started posting, because I didn’t grasp the keywords. If you can’t be found on the first page of searching for keywords, your hope will be much smaller. (To put it bluntly, most of the comrades who complain about poor results are comrades who don’t know how to use it. If it is really used well, a post will exist on Baidu all year round, and there is no need to post dozens or hundreds of posts every day. Feimada wastes electricity.) As for advertising websites blocking IDs and deleting posts, a saying goes like this: “The wildfire will never burn out, but the spring breeze will blow it again.”
Soft articles:
What is a soft article? The "corporate website article" I just mentioned is suspected of being an IDC company's soft article. Of course, I wouldn't dare to write soft articles for any company. I'm not the kind of person who tries to get in and out, so I just said it. Website issues. If I talk about specific operations, specific keywords, specific products, specific companies, and specific websites in his article, it will be a very typical soft article. When writing soft articles, you don’t want to offend readers, you want readers to benefit from it, so it must be useful to readers. Otherwise, such soft articles are a waste of time and will not be read by more people. Another form of soft article is to provide certain industry standards and product standards, and indicate the provider's information and contact information. Those who can do this are generally industry veterans. This kind of thing is often seen in Baidu Knows, but there are more self-questions and answers. Here is an example of a soft article I created for your advice.
Blog Marketing:
There are many places to blog now, including corporate blogs, business blogs, and personal blogs. Most portal websites provide a place for blogging. The browsing effect of successful corporate blogs is also very good. The blog should also be professional and avoid spam traffic. A well-written sales blog is equivalent to a second-best corporate website. According to my actual experience, Baidu blog is the most fancy and thoughtful blog I have done, but it is useless. The search ranking is very low. Generally, Baidu likes: Hexun BLOG, ITBLOG, Sina, Blog Bus... these few The place is well written, the title is well chosen, and it will be easy to find through Baidu keyword search. In fact, building a good BLOG is more effective than posting N posts. Regarding BLOG content, it is a little different from posts. You can even write something about your life or personal photos in your blog. After all, it is a private space. Don’t let others think you are an advertisement. , this has no effect. The IT blog in CCIDNETl is one that I accidentally planted. The content is very rubbish, but currently the Baidu keyword "Shanghai Telecom Computer Room Rental" ranks first.
Group connections:
When I first started working in sales, I knew about the DONEWS QQ group before joining DONEWS. Of course, the groups here also include circles within SNS websites, or website alliances, etc. It doesn't matter if you join some professional groups and don't have a business. You can better understand information about your peers, understand price changes, understand different sales techniques, understand information in the industry, and understand some important things that you usually don't understand. Even though they are peers, their resources are very complementary. He may not have the resources you are working on, or they may not be ready-made, or they may not be available in any region, so he may bring you orders. Of course, the basis is that the other party trusts you and the relationship is quite good. Everyone has a different circle. When you find that you are familiar with the groups around you, others will continue to introduce you to another circle. When you are famous in the industry, you do not need to self-promote others. They will also take the initiative to do business with you. This is "popularity = silver dollar".
Work on customer groups and products that interest you so that you can stick to them better. For people with ideas, make products that you can operate better. But if you don’t do it seriously, it will be difficult to do it well. For example, IDC covers a wide range of customer groups. Common ones classified by server use include: portal websites, online games, corporate post offices, etc. By customer: corporate customers, individual customers, IDC peers and agency customers. There are priorities in learning the Tao, and there are specialties in the arts, and you should choose the best.
Don't work with emotions. You also need to rest, and you also need to adjust your mood. If you do it for a long time, you will inevitably feel lazy. IDC online sales is a relatively boring thing. For example, when you first get started, posting posts, posting ads in groups, including phone sales, these are repetitive and easily boring tasks. If they are ineffective for a long time, you may be discouraged. Self-confidence and anxiety arise. At this time, everyone needs to adjust their mentality, make good work arrangements every day, and do different things at different times, instead of blindly carrying out tedious work to the end.
All of these include two levels: the first is information transmission, which is to let customers understand your products and corporate information through various channels, so that they become interested and have the impulse and need to contact you; the second is emotional transmission, which must be done in In your communication, let customers trust you. Customers will have confidence in your products because of your charm. Let customers feel that they have done something unkind if they don't do business with you.
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