1. Profit: stick to advertising or find another way
At present, the vast majority of domestic personal websites’ profit methods are through advertising alliance platforms. The advertising alliance is a win-win solution for all parties and has a good function of communicating with advertisers and webmasters. The Internet is relatively developed abroad, but in China, advertising alliances are still in the early stages of development.
Nowadays, there are so many advertising alliances, but the quality varies. Due to the lack of supervision in the Internet advertising field, some alliances are still engaged in advertising operations without an advertising license. Both advertisers and webmasters generally lack understanding of the alliance, and relevant online advertising legislation is also blank. This caused the alliance to be in a chaotic state: arbitrary deductions have become a common "business rule", and what's more, it is not uncommon for alliance funds to "run away". Therefore, you can often hear webmasters complaining about commission deductions and arrears from some affiliates. Moreover, at present, not only the unit click price of advertisements in various alliances has been reduced, but also advertisements have begun to become less selective. For example, Google Adsense, one of the largest domestic website alliances, has gradually canceled its promotional advertising...
2. Promotion: Where is search engine optimization headed?
Promotion has always been the biggest problem for websites. Although for some sites with strong user stickiness, online media marketing such as word-of-mouth marketing, forums, and offline marketing can also bring in a certain number of users, but they are not as good as those brought by search engines. users are more relevant. The real problem facing many webmasters today is that the access to website traffic has been monopolized by major search giants, and the power of life and death of the website has actually been completely in the hands of others.
It is the most convenient and cheap way for small and medium-sized websites to obtain visitors through search. In addition, due to the fixed search terms, the user group and website positioning are also consistent. At present, whether it is a large website or a personal website, a large part of the source of traffic is obtained through search engines.
However, with the popularization of the SEO concept, some webmasters conduct "black hat" optimization through cheating or mass advertising. In order to ensure the fairness of search results, search engines have to improve their program algorithms and punish cheating websites. For example, not long ago, the Baidu search engine canceled the connection to more content next to related searches. Only Baidu's "bidding ranking" paying users can search for related keywords. At the same time, Baidu's review period for new websites has also begun to lengthen, which also indicates that Baidu's attitude towards search engine optimization will be more stringent.
3. PS: Search engine optimization
Search Engine Optimization, or SEO for short, is based on the characteristics of search engines and makes the various contents of the website suitable for the search engine's retrieval rules, so that your site can rank high in the natural search results and achieve the purpose of promoting the website. .
For webmasters, it is good to easily obtain traffic through search engines, but this will make the website passive: if a website relies too much on search engines, once the search engines change their algorithms, it is likely to cause the website to lose all its traffic. flow. Therefore, all kinds of websites should start by improving the accuracy of content and strengthening member stickiness, and find ways to retain visitors, instead of letting search engines become the only entrance to the website.
This article is contributed by the webmaster of http://www.szlianjieqi.com!