Baidu is the entrance to the Internet for a large number of users, so Baidu can also make full use of the access behavior of these users to improve its products and even adjust its strategies. Let’s take a look at some of the current Internet trends through Baidu.
1. The penetration of the Internet into people’s daily lives is an irresistible trend.
Baidu's Hao123.com made an important revision at the end of 2008 and early 2009. Two important points are to put forward life services and local services. And a "life" item has been added to the main navigation category on the right side of hao123. Local and lifestyle sites will become an important force on China’s Internet in the future. If we can’t make a portal, we can make a local life site.
2. The age composition of online users is closer to the social demographic structure.
Baidu launched a search for the elderly and enlarged the search box for hao123. Baidu's release of search for the elderly is by no means an accidental discovery of conscience, but it is definitely the background data that illustrates the potential of this field. With the development of the Internet for more than ten years, the Internet user population has changed from a relatively single group of young people in the past to a relatively rich population structure. Begin to move closer to the social demographic structure. Now there is a search for seniors, and it was normal for Baidu to launch a search for minors that day.
3. Open cooperation is the general trend.
No matter how powerful Baidu's technology is, it cannot solve everything and cannot cover all the data on the Internet. Therefore, Baidu urgently needs to introduce third parties to improve user experience and make up for the shortcomings of search. Google integrates everything with technology, and Baidu's Aladdin fully demonstrates Baidu's operational capabilities. It is very likely that Baidu will conduct a comprehensive review of those keywords that have great user search needs but that Baidu does not meet user needs well, and use an open platform to improve the experience and enrich search results.
4. Mobile Internet, the next 300 million Internet users are coming.
Baidu has significantly accelerated its moves in the mobile Internet field in the past six months. It has tied up Baidu Search with Samsung and reached cooperation agreements with China Unicom and China Telecom to jointly develop wireless search services in the 3G era. And according to Baidu staff, Robin summoned the WAP team in an unprecedented manner. This also fully illustrates Baidu’s gradual emphasis on mobile Internet. The mobile Internet will soon bring us the next 300 million Internet users.
5. Avoid making content.
Baidu once launched a financial channel with great fanfare and obtained a news license. Claims to be entering the news field. However, by the end of 2008, Baidu gave up the path of content creators. Video, financial and other channels sell directly or outsource cooperation to avoid creating content themselves. Even if it is as powerful as Baidu, what should an ordinary personal webmaster do?
The above are the five points that I have thought of for the moment. Of course, Baidu’s product and strategic developments in the past six months are far more than these. Because Baidu has massive data, almost every product launched by Baidu indicates that Baidu's backend data must have explosive growth, and Baidu's product trends must be the vane of this industry. Through the changes in Baidu, we can gain insight into the development trend of the Internet. I hope these five points can be enlightening to friends of Dianshi.