Every time I build a new website, I am used to checking the Baidu rankings of the main keywords. 76 pages, 760 stations. Then look at the ranking of long-tail words. Then decide the segmentation and positioning of the website and the expected goals of the website.
observe. As the saying goes, if you know yourself and the enemy, you can fight a hundred battles without danger. Building a website is a battle! And to a large extent it is a war on search engines. It does not mean that if it is useful to visitors, there will be visitors. Because a profitable market will never have just one supplier. To occupy the market, we must rely on first-mover advantage, and more importantly, do things better and be more practical than others.
If you search for the word "stocks", there is still room for individual webmasters in the top ten. Currently, there are three main categories of competitors: Sina, Sohu, portal-type financial channels; financial portals such as Hexun, Oriental Finance, and Securities Star; and the rest are personal websites.
The first two types of sites are not comparable to personal sites in terms of original content and market data resources. If we rank solely from the perspective of customer experience, personal websites and professional portal websites are not on the same level of competition. So my first step plan is to be at the forefront of human stock websites.
Personal stock websites are divided into information categories and stock website categories. You can all enter the top 20. The content of personal websites and stock market data are all collected and called from portals (except forums). Therefore, the more important work lies in content processing, column planning, and external link building.
Learn from. Jingu browsed through the first 760 search results, all of which were homepages and column pages, with almost no single pages (except Baidu Encyclopedia). Moreover, there are basically stock keywords in the title, and it is obvious that they have done SEO. Competition is fierce. But by comparing the first 20 stations with the next 20 stations, you will find a lot.
First of all, in terms of column planning, the previous stock site is not set up according to the complete tree structure of the portal site. For example, specific links such as an expert's stock review and stock account opening are directly upgraded to the same level as the stock market column. Or create columns based on new hot spots, and content that rarely gets traffic is compressed into a corner.
Secondly, in terms of content update frequency, later sites lag far behind and cannot update daily. The less updates there are, the less likely it will be to improve the ranking. The less likely it will be to improve the ranking, the less likely it will be to take care of it. The site is basically useless.
Finally, there are external links. You can use Yahoo to search and check. Most of the previous off-site links are rich and of high quality. This takes time to accumulate and is the result of gradual metabolism.
cooperate. A person's circle of friends can reflect his status. The same is true for websites. The quality of a website can be seen from the friendly links. For a new website, it is difficult to switch to a high-quality connection. You can start exchanging with new sites of the same level. In about 2 months, your own PR and ranking will be sorted out. Look for higher quality links. Those who cannot make progress together can only stay at the back of the team. Of course, it is best to notify or indicate on the page that the link has been deleted. The current link checking tool is very powerful, and the other party should see it soon.
If you know a financial webmaster, you can also ask him to help you download a new website. If you say it, there is hope. If you don't say it, no one will take the initiative to do it for you. For example, the Jingu stock quotation website (http://www.heima518.com), when pr1 and Baidu included 100+ links, it switched to a few pr4 and pr6 links. I have added more than 100 financial webmaster qqs in the past and present, and I am still collecting them.
Small tips: The increase of external links should be gradual, and do not add too many at the same time. Friendly links and external links in blogs and forums must account for a certain proportion.
Beyond. After emphatically analyzing several great websites, we improved our website based on their advantages. In every aspect, we can do a little better than our opponents, and I believe we will make progress step by step. We welcome financial webmasters to cooperate for win-win results and develop together. You can join our webmaster group.
Financial webmaster QQ group: 443551
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