Friends who make websites all know this truth. If you want to maintain the long-term development and survival of your website, in addition to interest, profitability is also a top priority. How to make your website profitable, I believe that all webmasters are like "the eight immortals crossing the sea, each showing his magical powers". But there are nothing more than membership fees, product sales, online advertising, etc. Among them, online advertising has become the first choice of many webmasters and websites in various forms. Today, we will discuss how to make users like your ads and increase website ad exposure and click-through rate.
1. Increase website traffic and focus on target users
Why increase website traffic? I believe everyone understands it, no need to say more. What I want to say is the relationship between website traffic and target users. The two generally grow in direct proportion. Especially the traffic coming from search engines comes to your website inadvertently because of searching for relevant information on the Internet. After being satisfied with relevant information on your website, if ads are placed next to this content, then the exposure of these ads will undoubtedly increase. And, most importantly, the greater the traffic your website has, the more users who arrive at your website for various reasons will always stay and become your second visitors, third visitors, or even regular visitors. In this way, when the website theme is clearly positioned and the content is rich, your website can easily gather a large number of target users.
2. Place interest-based ads to guide in-demand users
With target users, this can only be said to be a very important prerequisite. As you can see, there are many websites with high traffic, but their profits are not optimistic. Of course, not optimizing ads can be part of the reason. The deeper reason is that visitors or users are not aware of your advertisement at all, or they notice your advertisement obviously. In other words, either the advertising placement is not obvious, or the advertising placement is too intense. Both extremes are difficult to increase the click-through rate of online advertising. The best way to solve the problem is to match the advertising content with the website content, so that your users think that the advertising content is the website content. Of course, this requires a lot of effort in optimization. In fact, in many advertising alliances, ad matching content has become intelligent, such as Google's advertising alliance. However, this is not enough. If ads can be divided into categories, the verticality of website delivery can be improved, and the distance between ads and users can be shortened, the advertising effect will be better, such as the interest ads of Portal. In any case, you must learn to guide users in need and deliver advertisements to the users who need it most according to their needs.
3. Improve supporting services to help problem users
The first two parts are just basic conditions. If you do it skillfully, you can definitely make money. However, if there are no corresponding website services, especially advertising services, just building a website, generating some traffic, and placing some advertisements is no different from a garbage dump. Although it can make a little money, it is not a long-term solution. If you want users to like the website and ads, you need to improve the corresponding supporting services, especially advertising services. For website owners, advertisers are their users, and viewers are also their users. For all users, they need to have a passion to communicate. In this way, you can not only obtain favorable advertising rights from advertisers, but also improve the trust of viewers. This is why everyone likes big brands. If a website can regularly place advertisements for well-known brands, its reputation will also increase. When viewers and users have conflicts or disputes due to advertising content, as publishers of advertisements, webmasters and websites, if they can stand up, speak a few words for advertising users fairly and impartially, and make some reports and evaluations objectively, Not only is it helpful to resonate with users, but it can also have the effect of loving the whole family. That is, while I like the website, I also like the advertisements.
4. Precipitate business philosophy and consolidate loyal users
The website must have the goal and determination to run a century-old store. This sentence resonated with me. Because before that, I had already decided to pass on the Dubu Tianxia business to my entire life, even to my descendants. This is a business philosophy. In the same way, as a webmaster, you must have a business philosophy to build and manage a website. This is not only responsible for yourself, but also for users. Although I had a passion when I first built the website, it is not easy to maintain this motivation. After all, except for a few professional webmasters, most small and medium-sized webmasters are still working part-time. If building a website affects your main business, or you don’t have enough time, then you have to consider giving up. We believe that any loyal user of a website would not want the website that once brought them a good time to cease to exist tomorrow. Aren’t there many people who miss those old websites when the Internet was booming? Most of the well-known industry websites now started from that time. These websites and webmasters are worth learning from. If you have a business philosophy, a website culture, and a website brand, if you have these three points, why worry about not having loyal users? With loyal users, why worry about not having advertising? This point may not seem to be related to the topic of the article, but in fact some of the most Fundamental connection. In real life, aren’t there often repeat customers who would rather buy products from a century-old store that look slightly more expensive but are actually the same?
At this point, I look back and find that most small and medium-sized webmasters have done a poor job in the first two aspects. If you achieve the third point, you have entered the realm of entering the palace. If the last requirement is met, the website and webmaster will definitely be good! Let us make a brief summary at the end. If you want to please users and make users like your ads, you need to pay attention to four points: traffic, interest, and service. ,idea. Have you done all of this?
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