Before I start, let me start with some prefaces. Since I have been really busy during this period, I have no time to write another one. Many friends have asked me about the sequel through QQ and email, and some have asked me if I have written it. The two articles are "Eunuch". Personally, I really want to share the problems and experiences I have discovered in operating and managing the editorial team with more online editors, but it is true that the company is too busy at the moment, with continuous overtime work and various projects. and personnel issues, resulting in never having time to write. However, I will continue to write, even if I don’t update this series for a long time, this series will still remain in my heart.
At the end of last time, I left a tail saying that this time I wanted to talk about how to do a special topic. So the content of this issue is:
Are you sure you can do a special topic?
When someone applies for a job as an online editor, I always ask a question: "Are you proficient in using Dreamweave and Photoshop?", and almost 90% of people will answer: "Yes." Next, I will ask: "Then how many people do you have?" How long does it take to complete a small event project?"
No matter what your answer is, the average editor-in-chief will quickly determine your actual software application level and work experience, even if you boast about it in your resume, such as "worked at Alibaba for 5 years" or "main editor of Soufun.com", "Veterans of the original company", if the person interviewing you is really experienced in the industry, basically a few questions can test the depth.
I asked a friend who had a basic salary of at least 5,000 yuan per month marked on his website and who had been an editor at a certain portal for 2 years. I said, "If a sudden event topic like the Air France crash is left to you to complete, How long does it take you from planning, designing, cutting pictures, finding content, coordinating program functions with the technical department, and finally fully launching it online?"
The man muttered for a long time and said: "My experience in the previous portal tells me that I can't complete so much content by myself, but if I have to complete it, I need to be assigned a professional artist, which will take about a week to complete." ”
The result was simple, just ask him to go home in person.
When applying for a job as an online editor, you should be aware that when companies hire people online and at job fairs, they basically hire grassroots employees. It is impossible for grassroots cadres to recruit middle and senior managers. So you are a grassroots cadre (department manager). ) come to the interview, then your positioning is: "ordinary employee", or "specific task performer"
So in ordinary small and medium-sized companies, for such recruitment, it is more necessary to find people with strong practical ability in work, not project directors, not people who need a week to work on a project.
If you ask me how many days it will take to complete it, my standard answer is as follows: "Without the assistance of colleagues, complete all the work within two days and complete other editing tasks."
Some people will question: "This kind of special topic department does not need to be carefully considered. This kind of topic can be large or small, and the quantity is difficult to determine. How can we give the exact time during the interview?"
In fact, for entrepreneurial companies, what they want is not a large and comprehensive portal, nor the meticulous craftsmanship of a professional small portal, but more about quantity and more about the integration of content. Then this requires more proficient ability to use tools, faster writing skills for topic planning, more comprehensive data integration methods, and more smooth and harmonious work communication methods.
Tool usage ability:
Skilled, I have seen this word in more than 99% of resumes. Almost all friends who submit resumes will write the word "skilled" in the professional skills item. But unfortunately, among the 99% of people, only 1% of them proved to be well-deserved when faced with this word. They came up with a single-page design for four hours in the afternoon. After the single-page design was completed, they used two It took an hour to cut it into pages, and two hours to create a promotional flash with three slogans. The software used includes "dweamweave, photoshop, flash, firework", etc. If you still have a little bit of design talent and can you get one more page of graphic advertising draft, CorlDraw is waving to you.
If you still have a little bit of programming talent, it would be great to add a message system and a voting system to the topic.
If you are attentive enough, if you work hard enough, in fact, based on 10 hours of working time per day, you can complete all the page work, content integration and related planning in one day, and you can also follow up the next day. Everything was completed, and the topic was online before get off work the next night. For a person who claimed to be "skilled" in his resume, it shouldn't be a difficult task.
Appropriate cheating is good, but you should also work hard to improve your own strength.
Faster topic planning copywriting skills
As an online editor, planning copywriting is a basic skill that must be mastered. Unfortunately, many people have not written a serious composition since they completed the college entrance examination. What is even more regrettable is that some people really think that writing Planning copywriting means writing it.
The planning function of the topic is very simple: you can understand it, and others can understand it.
It is very simple but also very difficult to achieve these ten words.
Excellent online editors must learn to ask and answer themselves: "Why do I want to do this topic (why)", "When does this topic occur and when must it be online (when)", "What is the theme of this topic (what)" , "Which people or groups are involved in this topic (who)", "What form of expression do I use to express the content of each topic (how)"
This is the "four W, one H" system that is highly praised by the editorial departments of major portals. I don't see many online editors who truly implement this system. Some editors are working on special topics over and over again, but they curse in their minds: "The editor-in-chief of SB should also do this kind of special topics." They cannot convince their own editors to produce special topics. No matter how well designed, the content is garbage. It's even harder for others to understand. You have to face not only the menopausal editor-in-chief, but also other colleagues with ulterior motives who are always ready to see you make a fool of yourself, and those hateful "bugs" in the technical department who only know how to write code and don't understand human relationships. Wait, wait.
I think a good topic planning manuscript must meet the following conditions:
1. When describing the reasons for making a special topic, you must be far-sighted, impassioned, and write this paragraph with the spirit of saving all mankind as your own responsibility.
2. When explaining the details of the project, it must be easy to understand, with pictures and texts. The text is as vulgar as an online novel. No one wants to read the plan you brought. In the eyes of others, your plan is similar to toilet paper, so good writing The planning should have the spirit of toilet paper, that is: "you can know the purpose at a glance", then the text must be as simple as a primary school composition. Do you know what the primary school composition means? "It's sunny today, I came to school happily, After hitting Xiao Ming and kissing Xiao Fang, the teacher called me out."
3. The formatting must be professional. Just as the government work report is formatted, your special plan should be formatted the same way. Text, data, tables, pictures, horizontal and vertical layouts should all be used. The format should be as awesome as possible.
A more comprehensive data integration method and a more smooth and harmonious work communication method
These two points are in the eye of the beholder, and wisdom is in the eye of the beholder. If a person has problems with communication and cannot integrate data, he is not suitable for the sacred profession of online editing. So I have always believed: "Internet editors who can retain more than one year in a high-intensity entrepreneurial company are more capable than portal editors" because you can withstand the most severe tests and the censure of perverted bosses. If some friends who are determined to engage in online editing have no idea at all after reading part of this article, I personally advise you to give up on this "obscene" ideal of yours.
This article is only published on Admin5.com and personal blog of Whip Niu Shi. Reprinting on other platforms is strictly prohibited.
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