Recently, many SEO webmasters are talking about whether Baidu has gone crazy? What big moves are it making? But we have overlooked one point. Baidu serves its users. It is not that Baidu deliberately makes things difficult or bites people like crazy. I don’t know the specific reason, but it should be Baidu adjusting the algorithm. It’s just that the result of this algorithm test is It does not meet the search experience of Baidu users. This means that the last adjustment was a failed algorithm. Or immature. But it does not mean that Baidu will not mention this algorithm again in the future, or in a week or January, or even within a year. They are also testing, testing, testing to provide Baidu users with a reliable information, allowing users to get a better search experience.
But every time Baidu adjusts its algorithm, everyone will see some clues in various aspects. It's not that Baidu doesn't make regular adjustments there. It is a ranking compiled by Baidu by balancing various data on the website. Don't just say "Baidu cramps" and get pulled over. Analyze the data, analyze the rankings, analyze which elements dominated Baidu's last ranking, which elements occupied a secondary position, and why this is the case. What is the result he wants to show to users? Why is he doing this? Why can't it be done this way? This major adjustment just reflects these problems. Who are the friends who collect this data? If you can stand up, I will reply to the post. Real SEO experts will pay attention to these data at all times and pay attention to collecting information in this area. What I tell you here are some ways to advance in learning SEO. Don't just be fooled by superficial phenomena. If you only see the results and don't understand the process, you will never advance if you learn SEO. You can only hover at one level. Our website has been improved every time. It should be like this. Many people in the forum have been saying such things recently. The facts have proved my guess. We can proudly say: SEO controls the search engine. If it were not for SEO, Baidu would not provide users with the best search results. This SEO victory over Baidu is just a small beginning for the development of search engines in the future.
The following is what I have summarized about the recent Baidu SEO optimization considerations.
First, the keyword density should be moderate. Recently, it has been found that websites with higher keyword density are more likely to be cleaned up than before, so if they are demoted, their rights will be reduced. Please first reduce the keyword density of your website. When selecting target keywords, choose keywords that are commonly used by users. But pay attention to the relevance. For example, Zhengzhou 1+1 Talent Network, 1+1 and Zhengzhou Talent Network are the target keywords. Why are there two choices? The main reason is that 1+1 Talent Network contains the special symbol "+" . This cannot be recognized in many cases. Another main reason is that this website is a talent network, so it is determined by the user group it targets. Another thing to note is that please don’t pile up keywords in the title that are irrelevant to the text. Make sure every page is reachable via a text link. Baidu cannot recognize links in Flash, and the web pages pointed to by links on these units cannot be included in Baidu. For links between pages, try to use plain hyperlinks instead of redirect jumps. Pages that use automatic jump may be discarded by Baidu. Use frame and iframe framework structures as little as possible. If it is a dynamic web page, please control the number of parameters and the length of the URL. Baidu prefers to include static web pages. Don't have too many links on the same page. On those sitemap-type pages, link to the important content rather than all the minutiae. Too many links may prevent it from being included in Baidu.
Second, mass sending. Yesterday, I was talking to a friend about how recently several of the websites he had used for mass posting had been demoted. Therefore, avoid all black hat practices such as mass messaging in the near future. Regarding external links, avoid buying black links in the near future. You also need to pay attention to the construction of external links and not be too fast. Just a few a day will be enough. Too much can easily lead to demotion. I have often mentioned the issue of black links in previous articles. For example, in "Looking at 6.11 Baidu Updates through Keywords (1)", I have mentioned this issue more than once, and try to avoid things of a cooperative nature. Such as automatic exchange of friendly links, advertising exchange, etc., must be strictly controlled. So be cautious and cautious.
Third, the frequency of website updates must be grasped. Recently, many people have talked about this problem and found that websites with faster update frequency are prone to problems, while other websites with slower update frequency have no problems. So control the update rhythm of your website. Don't be mistaken for collecting. Sometimes our website content is obviously included by Baidu, but the IP from Baidu is not good at all. I will also teach you a method for this. This method is also what I learned from others. It is to use Baidu's Chinese search ranking (http://top.baidu.com/) to publish some content on your website. The title of the content must contain the keywords in the ranking. In this way, your webpage will be The probability of users searching is much greater. You may ask, other websites also have such keywords on their web pages. Baidu and Google list directories based on keywords. You enter a keyword that matches the keyword. And if the number is large, it will be ranked first, so after you put keywords in the title of the web page, you should also put a few more keywords in the first paragraph of the web page, because the directory listed by the search engine is It is a combination of the web page title and the content at the beginning of the web page. For example, "Yuanyang with the same fate" is a popular keyword in the trend list, ranking relatively high. At this time, I wrote "How to Control the Destiny of Yuanyang with the Same Fate - Cover Letter and Resume" and added it appropriately to the content. The word "mandarin duck" comes from the same fate. When adding content, you must remember that the added web content is related to the columns in your site. If you add some web pages with SEO as the keyword in a recruitment column, you will be scolded by your users. And Baidu will suspect you of cheating, so the gain outweighs the loss.
Finally, in this battle between SEO and Baidu, no matter who loses or wins, the winning side will cry for the losing side, and the losing side will also cheer for the winning side. I won’t go into details about the principle, and I will give myself a reason to explain it.
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