Our company is mainly engaged in recruiting cosmetics franchises. To be honest, our products are good and we are very responsible to our franchisees. It is not like some other franchisees who are responsible for the customer department after receiving the money. This is exactly how I That’s why I’m willing to come to this company to do website promotion work. The company mainly focuses on text, but the conversion rate is not very high, so a new version is being planned. Without further ado, let’s talk about how I promote this site.
The first is to spend money to bid on Baidu. Although Baidu is relatively dark, you still have to rely on it. This is not to advertise Baidu. We have tried so many media, that is, Baidu has the best effect, but there are certain ways to advertise on Baidu. Baidu This kind of advertising is precision marketing, so it must be done accurately. You cannot follow the ideas of Baidu customer service. They will only let you consume and will not consider your customer's intentions. Therefore, when selecting keywords, you must consider whether your real customers will use this word to find the information they need. Another thing to pay attention to is Baidu’s description. It is best to directly describe yourself in the title. The price advantage is written down because most customers will be attracted by the price advantage. Another one is the description under the Baidu title. First, use concise words to state the company's biggest advantage and describe its most attractive policy to join. Then It's my company's toll-free number. In fact, everyone has a consumption limit for Baidu. It is difficult to achieve results if consumption is within this limit. If it exceeds this limit, the price/performance ratio is very poor. If it is just within this limit, the price/performance ratio is very good. For the cosmetics industry, I pass According to statistics, the consumption is 1200-1300, which is the best value for money and can bring about 30 customers every day. If it is less than 1,200, there will be no more than 22 customers. If the consumption exceeds 1,300, it will even exceed 2,000, and the maximum number of customers it will bring is 35, so it is not cost-effective.
The second is that when the website is optimized, in addition to bidding on Baidu, it also needs to do SEO. After all, it is necessary to reduce the cost of advertising on Baidu. The optimized words will not be effective in a short period of time, but slowly their role will be highlighted. came out. I started optimizing this site a month ago, and now I have added 3 keywords (cosmetics agent, cosmetics agent, Guangzhou cosmetics), and the effect is pretty good. In fact, there is nothing difficult about optimizing. The main thing is to select keywords to add external content. It is important to adjust the link to the TITLE and description of the website. In addition, it is important to effectively update the original articles of the website.
If you need it, I will write out the detailed optimization process.
The third is to post in the forum. When posting in the forum, you should post some posts that are useful to netizens. You should not always post advertising posts that are worthless and others will not read them, and the moderator will delete them. The process of posting is a systematic process and requires a plan. When I post, I write articles based on a customer’s inner activities. I write articles based on how to start a business, how to choose cosmetics, how to choose a franchise company, how to choose cosmetics, how to choose customers, franchise policies, successful franchises and some failed cases. According to this process, I will write a set of articles every week. They are all written from different perspectives, and then posted on different forums every week. Customers have learned knowledge through this series of articles, and everyone will feel relaxed when they come to discuss cooperation with us. They are also willing to read such articles.
The fourth one is BLOG marketing. When I do BLOG marketing now, I find more than 10 BLOGs to link to each other and then link them to the website. This is to increase the external links of the website, and then 10 BLOGs are updated every day. At the beginning, the effect was good, and every article could be quickly included in Baidu. However, Baidu seems to have weakened the inclusion of many blogs recently.
I have also done something like joining some franchise websites, usually the kind that are only exposed by CCTV. Such sites have a lot of traffic and bring a lot of traffic to this site, but the customers they come to are not interested in it. It is very high, less than one-tenth of Baidu. I suggest you not to do it. As for some other promotion methods, I think the effect is not very good, so I have not written them down. If you have any good methods for other methods, please Tell me. My QQ number is 874542343. Everyone is welcome to discuss.
The website I am currently responsible for is Bailiren Cosmetics Franchise Station www.bailiren.com
This article is original and is a sharing of my work experience. I hope everyone can bring the link to my website when reprinting it.