Here are a few examples. Let's take qqmail as an example. The integration with QQ chat software has largely subverted netizens' previous habit of using email. Just click on the upper left corner of QQ to easily open the qq mailbox. Coupled with the ease of use and powerful functions of qqmail itself, it brings great convenience to both office, entertainment and study. This kind of innovation is worth learning. Its excellent user experience design, coupled with the powerful technology of foxmail and the support of the qq user group, qqmail's market share is growing rapidly, and it has become the three most commonly used in China along with Gmail and NetEase 163. Email. A large factor in the success of QQmail is that it captures users' online habits, which is an important factor affecting user experience. The Internet career of most domestic netizens started with having a QQ account. The first thing they do when surfing the Internet every day is to log in to QQ, check the space, raise QQ pets, and play QQ games... I believe most websites are familiar with it. This has long become a The Internet habits of Chinese netizens, and Tencent took a fancy to this and integrated email into chat software to seize a certain share of the Email market.
Another example is the revision of Tianya Forum. The new version of Tianya has made major adjustments to the homepage, page location, and page navigation system, and added friend information to strengthen its SNS attributes. Although it will make users somewhat uncomfortable at first. However, Tianya’s current revision has repeatedly emphasized that it is to downplay the media attributes, focus on users, and increase user stickiness. The revision of Tianya is largely influenced by the increasing popularity of SNS. The popularity of SNS has posed a serious threat to community forums, and Tianya is also facing a serious problem of user loss. Nowadays, in addition to logging in to QQ, it has become a fashion and a habit for netizens to log in to SNS websites. As an old domestic Internet community, Tianya can only better grasp netizens' requirements for community interactivity and integrate into SNS to make it more Only by catering to the Internet habits of netizens can a new development path be explored.
In fact, there are many such examples. For example, the rise of hao123 is precisely because users pursue the habit of browsing websites quickly and conveniently. The page length of the portal website is five times as long as the screen. It is precisely because the Internet speed was slow back then that the page length can improve efficiency and facilitate Internet users to browse. Clicking on a web link pops up a new window precisely because users are accustomed to using the mouse and lazily re-entering the website. Although there are many websites and products that have changed users’ Internet habits, the vast majority of Internet applications cater to users’ potential Internet habits, which also verifies the saying “the customer is God”. Webmaster Network admin5.com Yangyang We believe that respecting users’ online habits is the core content of improving website user experience. No matter what website you are doing, whether it is website content, website positioning, SEO, or promotion and marketing, you must give priority to users’ online habits, optimize user experience, and improve website stickiness. .
So, what aspects should webmasters pay attention to when considering users' online habits? First of all, respect does not mean blind pandering. The website must have its own personality and characteristics. If it blindly caters to the user's habits and loses its own ideas, the website with no new ideas will soon be eliminated. Respecting the characteristics of users' Internet access should be combined with the characteristics of the website's own content, such as qqmail. Without strong technical support and user groups, Tencent would not dare to develop the email market.
Secondly, users’ online habits should be considered in many aspects. From the initial stage of website building to the entire process of website operation, from user positioning to profit model, from regular promotion to SEO. All must take into account the user’s online habits. Here is another example, let’s take SEO as an example. There are wrong methods and strategies for Baidu and GOOGLE. This is mainly due to the algorithms and ranking principles of the two search engines, and more importantly, the user groups of these two search engines. There are differences to some extent, just like the user groups of QQ and MSN are different, there are certain cultural differences between the user groups of Baidu and Google, and their search habits are also different, so they need to be treated differently for optimization.
Of course, changing user habits is actually a "disguised" way of respecting user habits, because only by bringing more benefits and convenience to users can users develop new online habits. For example, Taobao's online transactions and SNS have changed the Internet habits of students and office workers. Finally, based on the above content, users’ online habits are very important for webmasters and should be paid great attention to. If you ignore users' online habits, it may lead to phenomena such as low website viscosity and low website user conversion rate. When building a website, webmasters must not ignore users’ online habits.