I have been running a media online website for more than three months, and I have tried various methods to promote it. The PR rose from 0 to 2, then dropped from 2 to 0, and then rose from zero to 2... I was almost a novice all the way. Start by exploring some of your own experiences and insights.
1. How did the people come to the website?
There are three main channels: First, keyword retrieval from search engines such as Baidu, Google, and Sougou. Among all search engines, Baidu is the largest, accounting for more than 80%, followed by Google; the second is through connections from other forums, websites, and blogs. For example, about 20 to 30 people click on lake0817's blog every day and enter our website. The third is to rely on interpersonal promotion, that is, people who meet similar needs recommend our website.
2. What kind of websites can be searched?
To put it bluntly, it is easier for search engines to include more original things; it is easier for search engines to include analysis and comments that fit hot topics. The premise is that these things are written by oneself. If they are copied from other places, it is best to If you change some innocuous text, it will be easily regarded as "original" by search engines.
3. How to evaluate the weight of our website?
The first is to look at the PR value. The full score of PR is 10. There are two main ways to improve PR. One is through friendly links from other websites, and the other is that we continue to publish original articles. The PR of our website was 2 a few days ago, but today it is 0. I analyzed it and found that there are two main reasons. One is that the website was closed a few days ago for filing, and the other is that we have not updated the content on the website since the Dragon Boat Festival (the forum has been updated, but the website has not been updated).
4. How can we promote our website well?
Post an article, preferably original. For example, analysis and comments on the Wen Huaisha academic master incident, Yu Qiuyu donation scandal, college entrance examination cheating incident, HINI and other hot topics. It should be noted that comments must be objective and fair, cannot be abusive, must be well-founded, and must not make sensitive mistakes such as stance.
5. What is the optimal frequency of publishing articles?
The best way is to post a little every day, not asking for much, but asking for some. For example, posting two or three articles a day for a week will be better than posting 30 articles a day. It will be better not to post at other times. It would be better if forums and websites could post a little bit every day.
Author: Media Online www.chuanmei168.com Webmaster: Little Prince of Communication