The security of website traffic statistics is very important to a website, and most websites also keep their traffic data very confidential. This is especially important for some large websites. In some large websites, ordinary employees cannot see the traffic statistics of the company's website. Only those in charge of technology or some company executives can know it, because once the traffic data is leaked, it will be very difficult for them to see it. It is easy to have a negative impact on the website. But as a website promoter, you must apply to the company for permission to view statistics. In my previous company, I could see the statistics of the company's website. If you can't see this, there is no need to do this promotion.
I am writing this article today because I accidentally saw the traffic statistics of a certain website and got the feeling. Friends who use 51LA statistics should know that 51LA has a TOP list of websites. The websites that appear on the TOP list are all websites that have partially or completely disclosed their traffic statistics. Because analyzing website traffic data can help improve my ideas for promotion, I often go to 51LA’s TOP list to look at the traffic data disclosed by some websites to see how the traffic of other websites comes from, and to observe how the other websites are doing. Do some promotions and see if you can do the same.
The website statistics in the article I shared with you before, "Looking at Navigation Station Traffic from the Real Traffic Source of a Website," was found there. I used to see the statistics on the home page of 39 Health Network when I was there, which allowed me to understand the traffic situation of the navigation station at that time for the first time.
Now let’s talk about today’s topic, the importance of website traffic statistics security.
It was there that I discovered the traffic statistics of another website, and they were completely public (partially public values can show the total number of traffic, and fully public values can also show the specific source of traffic). Because the traffic data is fully public by default after 51LA statistical registration, I don’t know if this is a BUG or if it is intentional by the people of 51LA. Many people who don't understand statistics when using it for the first time put the statistics monitoring code on the website when they registered, but did not pay attention to the fact that the viewing rights of the website are completely public. The staff of this website probably made this mistake. If the data of a small website were exposed, I wouldn't mention it here today, but this website is an industry website ranked more than 1,000 in ALEXA, and their source of income is mainly from selling brand advertisements.
Through statistics at that time, we found that the IP of this website was tens of W every day. By looking at the traffic sources of this website, we found that more than half of the traffic came from pop-up windows or some novel websites. The traffic of pop-up windows is directly entered in the statistics. Generally, it cannot be directly identified as a pop-up window, but the conversion rate can be seen in website statistics. This website has 30 WIP per day, of which more than 20 W are directly input traffic. But the PV is only about 40W. Friends who are a little knowledgeable will know the moisture in this after reading this data. Only the traffic from pop-up windows can have such a low PV conversion rate. Moreover, most of the origins of so many novel websites are pop-ups purchased from novel websites. People in the industry also know that novel websites are the largest user channel for pop-up advertisements.
If the statistics of this website are exposed by competitors or an IT website, how much impact will it have on this website? Others will think that ALEXA ranking of more than 1,000 is false, and that the website does not have many real users. The advertising value of this website will therefore decrease. Think about the economic impact on a website that mainly relies on advertising revenue. In fact, it is an open secret in the industry that many large websites use pop-up windows to generate traffic and rankings. It is not a strange thing. But no one would be stupid enough to expose the data and let people catch their pigtails.
After discovering that the statistics of this website were exposed, I kindly sent reminder emails to all three email addresses left by the other website. However, after many days, I still did not receive any feedback from the other website, and the statistics were still open to the public and no one cared about them. Later, because of my work relationship, I went to that website to change the link, and directly found the other party's staff. I mentioned this matter again, and the other party noticed it and turned off the permission to view statistics.
I wanted to write this article a long time ago, but I was afraid that I would write it at the time. If you read this article and look at the TOP list of 51LA, you will know which website it is. I still don’t want to do such a thing that is harmful to others and not beneficial to myself. I can do it, so I waited for the other party to turn off the statistics viewing permission before I wrote this article. The purpose is to remind everyone to pay attention to their own website statistics. Small websites are fine, but large corporate-level websites need special attention. It is very likely that the website will enter a crisis because of such a thing. 1. Statistical leakage will allow competitors to know how to promote, thus creating competition among promotion channel providers. 2. If spam traffic is exposed, it will have a huge impact on the website's advertising sales. 3: Especially many new websites, they try their best to generate traffic and find venture capital from the beginning. If the junk traffic is exposed, it will be more difficult to find venture capital.
That’s it for today. I hope this article will be useful to everyone. Thank you.
Mou Changqing (mcq0544) stayed
The first address of this article is Mou Changqing’s website promotion blog: http://www.muchangqing.com (please keep it for reprinting)