Positioning is an important process in building a local station, and it is the starting point of this process. What Mao Mao wants to say is that after working as a local station for less than a year, it is not as expected and has encountered obstacles everywhere, but I will still work hard. Going down!
What is positioning? It is the type of local station, the place where it is implemented, and the places and people it serves. We often say that we should not fight uncertain battles, and this is probably what we mean.
First, where do we want to build a local station, that is, what kind of people do we want to serve? Some people say that of course we can do it in first- and second-tier cities. If we succeed in building a local station in big cities, of course it will be like the Hefei Forum. Of course, people like Xiamen Xiaoyu can make a lot of money, but there is too much competition between the first and second tiers, and without sufficient funds and connections, there really is no hope or path. So what kind of place should we choose?
We should choose those small cities. The competition here is much smaller than that in big cities, and the investment capital is also much smaller. Choosing a small city is not easy. First of all, you must be familiar with the city, and You need to have certain connections in this city.
When choosing a small city, we need to check the city's economic status through various channels, such as the taxes paid by the government every year, which industries account for a larger proportion of taxes, whether there are any special industries or concentrated industries in the local area, and then Let’s take a look at the local websites operated locally! See if it’s possible to catch up with him and see what his focus is. Then we start to organize the information, we develop in another direction, and then develop our own website by taking the line. For example, if there are many heavy industries in the local area, then some price information about iron, steel and other raw materials can be updated in real time on the website! Use this method to attract local residents.
Don't be a portal. There is really no need to do anything like online movies, chat rooms, news, car channels, etc., because these websites are already monopolistic, and ordinary Internet users already know that if you are doing these, it is really It’s thankless. Just focus on classified information, local news, news on local pillar industries, and discussions about food, drink, and fun. Next time I will talk to you about the promotion of the website. I hope it can give some advice to friends who are doing local websites. Inspire.
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