The ultimate goal of making a website is to make a profit. If a website cannot make a profit, it means that the website will not have long-term vitality and it will be difficult to survive on the Internet. A soldier who doesn't want to be an officer is not a good soldier, and a website that cannot make money is not a good website either. One webmaster said it well, "When building a website, the initial motivations may be different, but after reaching a certain stage of operation, they all reach the same goal. Making money and profit is an unavoidable problem for a community website."
Looking at the large and small portals on the Internet, which website is not profitable? Which unprofitable website can survive forever? From Sina's first quarter financial report of 2009, we can see that Sina's advertising business revenue was US$43.2 million. Of course, personal websites cannot be compared with Sina. Let’s talk about personal websites. Although many websites are still in the "I am building a website" stage, the ultimate goal of the website is to make a profit. Website profitability is an important issue that always troubles new and old webmasters.
Webmaster website admin5.com reported " Let's see if Kaixin.com can support itself through advertising ." The article raised questions about Kaixin.com's advertising model. Although Kaixin.com is currently one of the SNS community websites with the highest number of clicks and the most users in China, the traffic of the website has not been effectively converted into website revenue. Like most SNS community websites, Kaixin.com's advertising profit model is still in the exploratory stage, and it is still lingering on the line of "whether advertising can support itself." For community websites, many people have also proposed effective profit models, such as adding product placement advertising, combining online and offline activities, and webgame models. Some community websites have begun to try to combine virtuality and reality to create new advertising models to change the current passive profit-making situation of community websites. " Lohas Positioning Kaixin Marketing Virtual Combination with Reality " is a new advertising model that can be tried, and community websites can give it a try.
When building a website, the webmaster should consider the website's profit method at the beginning of building the website. Profit can be achieved in stages, but the profit model must be clear. It is difficult to develop a website that is not profitable. It is difficult to move forward, and it is even more difficult to change and develop. Only by thinking clearly about how to make money from the beginning can the website develop smoothly in the later stages and achieve rapid development.
First of all, we must determine the correct website profit model
Some webmasters run garbage sites and only care about traffic, and make profits by adding advertising alliances or game alliances. This kind of website is for short-term purposes. It cares about short-term traffic and will do whatever it takes to increase traffic. The website is not committed to long-term development, nor does it need to make long-term planning. This profit model can also bring benefits. This is the early stage of building a website, and it is mainly a profit model for novice webmasters.
Other websites mainly make money through advertisers, such as the current major portals Sohu, NetEase, etc., which make money through advertising, mainly in the long term. This type of website will be more difficult in the initial stage. You must first enrich the website content, increase website visibility, and increase user stickiness. It is difficult to make profits in the early stage, but when the website has an impact on the user group, forms a reputation, and cultivates fixed users, advertisers will come here and the website will start to make profits, and it is a very considerable profit.
Secondly, adhere to the correct website profit model, even if there is no profit at the moment
After determining the website's profit model in the early stages of building a website, it is necessary to formulate profit-making stage goals. It is impossible for a website to achieve profitability all at once, and the profitability effects are different at each stage. For example, the initial stage of the website focuses on publicity and promotion to increase visibility. After the website is formed, promote it first. Only after you push yourself out will people come to appreciate it, and only then will you have the opportunity to make profits later. For example, set short-term goals for the website, what results will be achieved within one year, and what results will be achieved within two years. Different websites have different goals.
Mengjiang believes that every website should consider the profit model in the early stage. Only in this way can the website develop better and not be eliminated in the fierce Internet competition. The website’s profit model must be clear. Even if there is no profit at the moment, please continue to persevere!