Last time I wrote about the reasons why webmasters were unsuccessful (Part 1) , I started to think about the writing ideas of Part 2. In Part 1, we mentioned three reasons why building a website is unsuccessful: 1. The importance of partners; 2. The purpose of the website; 3. Is there persistence in building a website? Maybe it will be of some help to you. Maybe it won't be of any help to you.
Next, I will talk about the content of the website based on my personal experience in making websites. That is what our webmasters often call original works.
(1) The importance of original content and how to create original works
Search engine spiders will visit your site almost every day. But almost all the content I see every time I come here is plagiarized from other websites. Then it will get bored too. This is like a person who often eats the same meals, no matter morning or evening, he will get bored of these meals. The same goes for spiders. It also has its own requirements and wants more fresh meals. The content on your site has been reposted by N number of sites N days before you. Then put it on your site. It's almost like adding garbage to yourself. So we have to give the spider new content and new taste, so that it comes here to eat, and makes it think about this place, eat more, and come again after eating. Don't let it turn your stomach once it comes. That wouldn't be good.
How to come up with original content to fill your website is a very vexing problem. 30% of the compositions on my current 5-star composition website (www.5xzww.com) are written by our students themselves. Then we will do the typesetting and send it to the website. These compositions can be said to be unique compositions that are not available online. Gives the website a high weight. But due to some technical reasons. Now the website weight is not high. I will elaborate on the reasons below. There are many ways to obtain original content, such as finding relevant content on some small forums, or holding competitions for website members to participate. I will not explain the specific operation method in detail. There are many ways to be original on the Internet, you can search for them. With only original works, it is impossible to think of ways to provide good services.
(2) The importance of website services.
A website has content. As time goes by, the traffic of the website gradually increases. At this time, our services need to keep up. I remember a webmaster said something like this in an article: In order to add a friendly link, he searched everywhere for the webmaster of the website. After many searches, he finally found the founder of the website. This incident also illustrates one point: the importance of website service. This is a master who can use the Internet to find resources, but he still spends so much effort. If a netizen is new to the Internet, it will be even harder for her (him) to find you. Let's take a look at these large websites and some more careful websites. Almost every website has a way to contact the webmaster. For example, there are two QQ numbers under the homepage of Baoding 123 (www.baoding123.net). Just click to contact the webmaster. How convenient that is. A few days ago, a friend of my friend found me through the contact information above and asked me to advertise his furniture website. Although the money was very little, I still did it. Because my current Baoding 123 has only been running for 12 days. If he doesn't have these contact information, then if he wants to find me, he has to ask my friend for his mobile phone number. It's such a waste of turnover, and people still don't know whether to make it custom-made or not. What do you say?
Furthermore, it is also good for the website to add contact information and some real personal information. At least it can prove who this site is and whether it is managed by someone. It is also a friendly tip and guide for search engine spiders. The service is good and there are people taking care of it. But the flow rate still cannot reach personal satisfaction. At this time, some friends will be unable to sit on the bench. So I trusted online SEO. Started website optimization.
(3) Over-optimization of the website.
Website optimization is a technology, it can also be said to be a science. (First of all, let me state that I don’t know how to do it, let alone want to learn it.) There are many SEO masters, and there are also many masters among famous masters. You can find the specific ones by searching on A5. It will not be introduced here. But some friends who are just getting started also claim to be masters. Optimize for others. Never believe such a thing. Otherwise, your stance will be over. Again, you are optimizing for search engines. All useless information is put on the homepage, and useful information cannot be found. Search engines are not fools. Can it give its customers garbage? Website optimization can, but it must be done to a certain extent. I don't know how to operate it specifically. You can ask experts for advice. My new website, Baoding 123, does not plan to do any optimization. Because the information we give to others is useful. We will not include useless information. Over-optimization is doomed.
Okay, after so much rambling, here’s the final sentence: running a website is like being a human being.