First of all, let’s take a look at what role the website plays for the enterprise, what functions it can achieve, and how it helps the enterprise?
Businesses can use websites to increase their visibility
The website faces Internet users around the world and is the window for enterprises to open to the outside world. According to IDC's forecast, during 2008, the number of regular Internet users in the world will reach 1.4 billion, accounting for about a quarter of the world's total population; by 2012, the total number of global Internet users (based on the number of independent access users) There will be more than 1.9 billion households, nearly one-third of the world's total population. Therefore, no company should ignore this huge user population and should make full use of the website to serve them and increase corporate visibility.
Provide enterprise-related information most effectively
In the traditional business model, companies will print a large amount of corporate introductions, product information and other promotional materials, and then deliver them to customers through exhibitions, direct mail, etc. Now, the simplest, most economical and most effective way is to put this information on the website and make it available to customers around the world at any time. There are many successful cases in this area, and it is also one of the main applications of most domestic corporate websites.
Pay attention to customer feedback and understand customer needs
A very important advantage of the website is interactivity. By setting up user questionnaires, guest books, discussion bulletin boards, etc. on the website, a large number of user feedback and suggestions can be obtained quickly and accurately. These applications are helpful for the launch of new products and new markets. Development also helps with after-sales service and customer surveys.
Important forms of corporate public relations
Some domestic and foreign government agencies have used websites as their formal channels for issuing relevant laws and announcements, and more and more companies are also using websites to release news, business operations and latest developments. Due to the Internet's unique advantages over traditional media, this application has become an important part of corporate public relations and globalization strategies.
An important supplement to the traditional business model
As we all know, the traditional business model of most enterprises is to work 8 hours a day, 5 days a week, and target local users. However, the emergence of the Internet has completely changed this situation, because a corporate website can operate 24 hours a day, 365 days a year, and serve users around the world.
Therefore, how to transfer an enterprise's existing business to the Internet and use the advantages of the Internet to conduct operations has become the key for enterprises to improve their competitiveness. There are many successful cases in this regard. Recently, the American company Compaq announced its strategy for the Internet era, called "Never-ending e-commerce solutions", which can be said to be an image description of this application.
Improve service
Using the Internet to improve services and provide new service items and service methods is also one of the important applications of the website. There is a famous case in this regard. The American FedEx Company provides an online cargo inquiry service. Customers can track the entire process of delivering goods, which greatly facilitates users.
do business
Through the establishment of business process management, database management, order processing and other systems through the website, the original business of the enterprise can be transplanted to the Internet. This is an important means to reduce enterprise costs and improve enterprise efficiency.
For example, the American company Cisco has established an e-commerce ordering system on its website, which saves hundreds of millions of dollars in internal management costs every year compared with the original ordering method. Some domestic chain operations have also put their inventory distribution systems online, which has greatly improved work efficiency.
online sales
E-stores and online sales can be said to be advanced applications for corporate Internet access. There are many links involved in this area, such as credit certification, online payment, logistics and distribution, etc. Although the conditions in this area are not yet mature in China, many pioneers have already Begin to vigorously promote this application, such as Beijing Book Building, Lianbang Software, etc.
The most successful foreign example in this regard is Amazon.com, whose online store sells books, audio-visual products, gifts, etc., and its annual sales in 1998 reached US$610 million.
multimedia applications
Another advantage of the Internet compared to traditional media is the multimedia transmission method. Enterprises can serve customers by providing multimedia information such as photos, sounds, and image files on their websites. From the above analysis, it can be seen that the website can realize almost all business activities of the enterprise in the traditional way, and it also has many characteristics that the original model does not have. E-commerce provides a way for enterprises to achieve high-speed growth with less money demand through low-cost expansion. Therefore, it represents the future development direction of the information industry.
The above are some examples of the functions of some of the more popular corporate websites, what role they play in the enterprise, and how they help the enterprise.
Next, let’s discuss how companies conduct business through their websites?
First we need to clarify the following two questions
What kind of website does the company need?
Enterprise Internet access is not just for decoration, but to gain benefits from it. The production of a website cannot only be beautiful and blindly compare, but should be based on the needs of business operations and construct an Internet plan and model suitable for its own characteristics, so as to obtain the maximum return with the minimum investment. Only by making the website an effective link between the enterprise and its customers can the website truly play its role. In addition, the company's website should also pay more attention to its own specific customer groups, maintain communication with customers through various forms, and attract customers to continuously communicate with the company through the website, thereby deepening the relationship with customers, understanding customer needs on a deeper level, and providing services for customers. Business development services provided.
Clarify the “reason” for building a website?
Enterprises build websites not to catch up with the trend or to gain a good reputation, but to promote the enterprise and expand the market through the global network of the Internet. At the same time, they can reduce the enterprise's management costs, transaction costs and after-sales service costs, and through Carrying out a series of e-commerce activities to obtain more profits is consistent with the business purpose of the enterprise. Therefore, only by closely integrating information technology with the enterprise's management system, production processes and business activities can we
Able to build and maintain this website correctly and make the website function and serve the enterprise.
After answering the above two questions, you have also found the positioning of the website. We still need to form a team.
Determine website construction and management personnel. For large enterprises, a special department or CIO (Chief Information Officer) can be set up to be overall responsible for the enterprise's information development planning. But for small and medium-sized enterprises, it will be difficult to set up a CIO alone. They can set up a part-time CIO.
The CIO is not only responsible for the planning, construction, management, update and maintenance of corporate websites, but also the formulation of corporate informatization development plans, popularizing corporate Internet knowledge, and organizing personnel to carry out information technology transformation of traditional corporate management models and production models. Is it better for an enterprise to simply build a website for publicity, or to develop comprehensive e-commerce in conjunction with its internal business? For questions like this, the CIO can provide the enterprise with the best plan for informatization construction that is in line with its own development.
Next, we need to find a professional company to build the corporate website and build the company's online brand. I strongly suggest that companies must tailor their own corporate website according to the company's own situation to fully reflect the characteristics of the corporate website. value.
In the process of building a website, the following points need to be considered from a technical perspective and website positioning:
1. Can the column settings and functions of the website create a corporate marketing environment?
2. Whether the programming of the website is search-friendly, and whether this corporate website can allow more customers to find your top priority.
3. Whether the structure of the website has good scalability and the stability guarantee measures of the website.
4. Whether it pays attention to user experience, whether the navigation is clear, whether the structure is reasonable, whether users are accustomed to such a layout, and whether the content on the website can satisfy users.
I recommend you to refer to the E-dimensional enterprise marketing website construction solution. Taking the E-dimensional enterprise service network as the standard, we can tailor a unique website for the enterprise with a professional vision and professional perspective, so that more customers of the enterprise can find you. .
Finally, after the construction of the corporate website is completed, we start to actually conduct business through the website. The work we need to do here is website promotion and online marketing. Regarding these two topics, E-Weiwang will continue to explain to you, so please pay attention.