In addition to working and taking Ph.D. exams, for the sake of my interest and research needs, I opened the Media Online website. I also received many orders for offline promotion of the website, and I had some small gains. I am very willing to share it with my seniors and colleagues through the A5 platform.
A few months ago, I posted a post on A5, which talked about the issue of offline promotion. I once said that there was a classic case that was a commercial secret and could not be made public at that time. As of now, that event has ended and it was considered a success, so I will sort it out here and share it with you:
1. Promotion Principle: If you don’t spend a penny, it’s better to make over 100,000 yuan
At first glance, this sounds a bit exaggerated. But you won’t find it strange after reading my post. What is the purpose of our website? To make money! Of course, but how long does it take for a small website to make a lot of money by relying on the advertising provided by Google?! It is definitely not possible to take the ordinary path. Of course, my media online is not for the purpose of making money. I established Kaobo as a data integration platform. The best way is to sell the website first and do it offline.
2. Promotion purpose: drive website popularity and create sensational effect
It is not easy for a website to become a sensation in a short period of time. The only way is to speculate, but it seems that all webmasters have recently learned about the word hype, and have begun to learn skills through various hype soft articles. In this era when everyone in the world is speculating, Internet hype seems a bit outdated. . What should I do? Look at my case below:
3. Combine social hot spots and start precise offline public relations planning
Let me take the operation of website A that I just planned as an example. Website A is a local portal that was established less than five months ago and has less than 1,000 registered users. My goal was to reach over 20,000 people in two weeks, and that’s what I did.
1. Combine with social hot spots: May 12th is the first anniversary of Wenchuan, and there will be commemorative activities in various cities. We found an insurance company and compiled a brochure ourselves, called "City A Citizen Earthquake Prevention and Disaster Relief Manual", 128 format, seven or eight pages of paper. I promised the insurance company, first, that the arrival rate would be 300%, ( Through students, one student has two parents); second, through the combined use of intimidation and comfort, we can achieve widespread public attention; third, because the activity itself is of great public welfare, Relevant departments can be allowed to participate in the project, and the media industry can be interested in reporting on it. In this way, insurance companies are very interested.
2. The insurance company provided me with a sum of money, which was enough for me to print these brochures, and I printed about 6,000 copies. And a very considerable amount of money was left. This money can be used as a fund for your future activities, as public relations expenses for your media, and as your own income. You can go to cafes and pick up girls... I found a few volunteers (the leaflet distributors in City A each day) 50 yuan, employing college students); in addition to the logo of the insurance company, the cover of the flyer also printed this paragraph: log in to a certain website (specific URL), and registered members can get the emergency evacuation map of City A for free.
3. I found a real estate company and contacted the greening department of city A and other units. The real estate company paid for the printing of more than 6,000 maps. I also contacted a training institution and they printed a set of envelopes. It is also printed with the website address and logo of our relevant cooperative unit, and the training institution bears the envelope and mailing costs.
4. After the brochure was distributed, the website had more than 20,000 registered users on about the third day. The results were briefly summarized and found that this event not only increased a large number of media exposure opportunities, basically all parents of students in the city knew about this website, and at the same time, the website also provided some content for parent-child interaction. The number of visits, click-through rate, and popularity of the website are all increasing. After the event, I received the advertising flyer the next week.
Summarize:
1. Be sure to use your website as the only online promotion platform for the entire event;
2. The content of the website must be consistent with the needs of the target customers you promote offline;
3. Although the popularity and number of included websites are important, making money is more important.
This article is contributed by: www.chuanmei168.com Media Online Webmaster: The Little Prince of Communication