The ancients said: There are specialties in the art industry, and this saying is still relevant today.
Many people know this truth, but they are often confused when it comes to themselves. Let’s just talk about building a website. What type of website? Many webmasters choose a direction and then continue to enrich it. When the website really develops and starts running, they find that there is too much content and it is not easy to build, which is a waste of energy. , after all, only small boats can turn around. So, it’s back to the starting point of considering whether the website should be comprehensive or specialized.
Let’s look at real life examples first. Many people know about Jiumuwang. They know that this brand of trousers is very well made, with fine workmanship and high quality. It has the reputation of "the trousers expert". I believe that it is very difficult to excel in the trousers industry. However, Jiumu Wang is definitely not just trousers, it also has tops, casual wear and the like. Other types of Jiumu Wang products have also received favorable reviews, because many consumers will think that since Jiumu Wang's trousers are made well, other products must be good. A professional product drives the entire production line, and brand value drives other products. Another example is Master Kong. The first product known to Master Kong was Fangbian. Consumers recognized this product and gradually recognized the brand and accepted other products of this brand. Now there are Master Kong green tea, black tea, biscuits and so on on the market. From one product to an entire production line, we developed into a group model.
It is not difficult to see from the above examples that many large group companies start from small and then grow bigger and stronger. If you try to do everything from the beginning, you will definitely fail. Not only is human energy limited, but funds are also limited, and advertising investment is even more limited. We can only use limited resources to do some urgent things.
For example, I saw this website recently, www.daqiuzhu.cn. Although this website aims at the Internet, it does not miss out on content such as success inspiration, right-brain development, Internet marketing, and computer technology. The website has no main projects, no main products to promote, and lacks features. It is difficult for such a website to retain users, even more difficult to develop, its positioning is extremely unclear, and it has no target users. Without target users, how to analyze user psychology and make website development plans? Currently, large help-seeking websites have low traffic and poor user stickiness. This is inevitable. Websites have no professional features and lack their own value, and are destined to be eliminated by the market. ! It is recommended that this webmaster can adjust from a professional perspective, focus on one project, and then drive the development of other categories.
Baidu, the largest Chinese search engine often mentioned by webmasters, was not so perfect from the beginning. Remember, "Rome was not built in a day"! Now Baidu has Baidu Space, Baidu Tieba, Baidu Know, Baidu MP3, Baidu Encyclopedia, and News Information Center, etc. But when Baidu was founded in 1999, it did not have so many projects. After 2002, after Baidu established the market, under the conditions of widespread acceptance and recognition by users, and of course more abundant funds, it formulated the "Lightning Plan" , technology began to accelerate significantly, eventually becoming Baidu today. "Baidu" has become the mantra of today's Internet users. Let’s talk about NetEase, NetEase Entertainment, NetEase Finance, NetEase Mailbox, NetEase Women, etc. Each category can stand out because each category is very professional and they are all the best in the industry. Because they are professional, they are more It is trustworthy, NetEase is so powerful.
Meng Jiang from admin5.com believes that people cannot become fat in one bite, and it is impossible to make a website into a portal in one fell swoop. Quantitative change to qualitative change is the law of development of things. Building a website is also a process of qualitative change. Don't hope to cover everything at the beginning. Do one project by category first, and then scale it up, and then develop surrounding industries. This is the correct development. direction.
Of course, after the website develops to a certain level, it will start to consider "expansion", plan the overall situation, and rearrange the strategy. This is a story for another time.