When a website achieves profitability, it is certainly a gratifying thing, but how to scale this profit and quickly amplify the profit is a more important thing. Behind this, the most important thing is to find out Realizing the core hub and then multiplying this effect is a simple path to large-scale profitability. Finding this core hub, which together constitute the core factors of website profitability and their joint effects, is the top priority of website profitability analysis. . Only by identifying the main reasons for website profitability and summarizing valuable experience can we guide the next step of website operation and fully unleash the potential of the website and the market.
1. Market environment factors and website profitability
When a website becomes unprofitable, becomes profitable, and becomes even more profitable, the amount of website operation work may not increase much, but the amount of profits continues to rise. Here, we have to mention the role of market factors. If in a profitable website Intervene before potential markets mature, and as the market continues to mature, profitability and other indicators should also rise accordingly.
I believe that friends of Tianti.com will consider the influence of market factors when planning their websites, research the market, analyze the market, and position the market well. Some websites I know prepare for three years in advance and intervene in the market two years in advance. , slowly accumulate strength, and gradually be pushed to the top by the power of trends as the market continues to mature.
The secret to success is not to race with the horse, but to ride on the horse, so that you don't have to run hard, the horse will send you to the place of success. This horse is the market trend. I believe many friends on Tianti.com have heard of this metaphor. Therefore, by keenly capturing and grasping a good trend, as the external market environment gets better and better, the website's profits will naturally increase.
The above mentioned is the role of the external environment, but in our actual website operation work, internal factors, the website's ecology, and the mentality of website operators play a crucial and decisive role.
2. Ecology and mentality are the wings for website profitability to take off
There is a small professional website whose daily income once exceeded 6,000, but it was like the peak of a wave. After reaching this value, it quickly fell back. The Tianti Network planning team worked with him to find out the reasons, and finally summarized the root causes of different levels of profits. In four words: "ecology and mentality"
Ecology is the foundation, mentality is the auxiliary
First of all, a healthy ecology of the website will greatly improve customer conversion rate and website profitability.
Website ecology is the embodiment of comprehensive website operation, including a lot of content. Website ecology is like human ecology, which can be divided into many states such as very healthy, healthy, sub-healthy, sick, terminally ill, etc. Nowadays, many websites are sick, and some websites are sick. Already terminally ill.
For example, we analyze the website operation mechanism. The website operation mechanism is like the human mechanism and should form a virtuous cycle. When God created man, if the man he created needed God to get up early every day to chop wood for cooking, to feed him, and to help him walk, God would definitely be angry with the website. The same is true for the website. We should give life to a website so that he can help himself. grow and be able to contribute to family and society. Therefore, our first step in diagnosing a website is, what does this do and what is its use?
When the Tianti Network planning team makes website planning plans for customers, they will plan "content self-generation mechanism", "traffic self-increasing mechanism", "user mutual citation mechanism", "promotion self-initiated mechanism" and "automatic sales mechanism" for the website based on the actual situation.
These mechanisms help the website become a healthy life, and it is a life with its own soul. Some websites have life, but no soul... Of course, in order to increase the sales of ladder planning products and services, we can even Give him a very vulgar new term "E-era automatic money printing machine", haha, a child with a vulgar name is easy to feed...
Our ultimate starting point is to help customers achieve maximum returns with minimum investment.
Second, the ecology of the website also includes the development status of the website. After breakdown, it includes traffic, number of members, brand image, website atmosphere, user experience, product quality, service quality, stability, price, promotion channels, promotions... ...and many other aspects can only be analyzed slowly in future articles.
Regarding mentality, this also determines the profitability of the website. Why can a last-ditch battle win a big victory? This is the role of mentality. Some websites make a little money or even no money with tens of thousands of traffic every day. There is also a problem of mentality here. , because the operators may not have the determination and confidence to make these tens of thousands of traffic every day create huge benefits, but if you think about it, if an offline mall has tens of thousands of customers every day, how much annual profit will it achieve, the same is true It's traffic, and it's all people. If you look at this issue from a different mindset, then maybe...
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