Yesterday, the author wrote an article : What should you pay attention to when building a website brand image? It briefly analyzed the importance of website brand image and the issues that need to be paid attention to when building a website brand image. At the end of the article, it was emphasized that webmasters must not rest on their laurels when running a website. Today, let’s talk about the transformation and development of webmasters.
An economic crisis in 2008 had a huge impact on China's economy. Coupled with the snowstorm, the 5.12 Wenchuan Earthquake, and the long-lasting downturn in the stock market, the economic situation is not optimistic. Especially in some southern cities, there are many foreign-funded enterprises and many companies. There are widespread layoffs. Every year, millions of fresh graduates face huge employment pressure, and coupled with the economic downturn, they join the entrepreneurial army one after another. But is it really easy to start a business? The answer is: NO. If starting a business was easier than finding a job, job fairs wouldn’t be crowded. Many graduates have chosen to join the army of grassroots webmasters. They all have dreams and hope to create their own world on the Internet. Likewise, people from other walks of life join the army of webmasters.
Although the Internet industry has not been greatly affected by the economic crisis, it has maintained a relatively rapid growth momentum. But for webmasters, especially grassroots webmasters, this is an opportunity and a challenge. Just imagine, in 2009, when the concept of WEB2.0 is gradually gaining popularity, e-commerce is beginning to mature, SNS social networking sites are becoming increasingly popular, and vertical local portal industries and classified information websites are growing, opportunities may turn into crises at any time. There are too many websites rising, and more websites are disappearing. In addition, more and more fresh college students are joining the ranks of webmasters to start their own businesses. The relaxed and harmonious webmaster circle in the past has also begun to become fiercely competitive. At the 2009 Internet Webmasters Annual Conference held last month, how to make more profits has become the theme of 2009 webmasters. Only by constantly adapting to new changes in the Internet can we continue to develop and make profits.
But there are still many webmasters who don’t really understand how to develop themselves. We all know that the main source of income for small and medium-sized webmasters is advertising alliances, and websites mainly rely on traffic and content to make a living. However, as the economic crisis has led to a reduction in advertising investment, advertising alliances have also faded out. No matter how high your traffic is, you are still faced with the dilemma of having no ads to hang and no alliances to add! In addition, movie and video websites that have very high traffic demand also have Faced with the suppression of copyright broadcast licensing, how to transform and find new profit models is urgent.
However, some webmasters still guard their poor traffic and work tirelessly to promote and optimize every day. Again, if you just want to make pocket money, there is no need to consider transformation and development. But if you want your website to make more money, expand its scale, or even build a second or third website like this, admin5.com Yangyang believes that you must not maintain the status quo and be complacent. The website should have an attitude of continuous development, not be satisfied with the current status of the website, constantly seek new growth points, and make timely transformations. If your site's IP is 2000, then you should think about how to increase the IP to 5000. If your site ranks first in the local portal, then you cannot be satisfied with this. You should actively develop business and seek VC investment. If your website's online services are already doing very well, then you should seek more offline cooperation to make your offline services better than your online services.
If a website persists, then Taobao may be snatched away by Baidu Youah as the first online shopping platform, Zhenkai.com may be replaced by Fake Kaixin.com, and Baidu's market share in China may be swallowed up by Google. . Therefore, webmasters must realize that development is an inevitable law and cannot just be satisfied with the current scale and traffic of the website. Accumulating traffic is only a process of quantitative change. Stagnating will only be crushed by latecomers on the way forward. Constantly innovate. Pursuing diversified development is the key to qualitative change.