It’s the middle of the year, and the website has been built for half a year. In order to learn and understand that SEO is the original intention of building a website, SEO is originally a practical technology or an accumulation of experience. No matter how many tutorials you watch, you won't get a deep understanding unless you experience it yourself.
Baidu, GG, at the feet of these two giants, how many webmasters are walking on thin ice and working conscientiously. We have gone through many detours, and so have I, but the detours have not been in vain, and the lessons and experiences have been deeply etched in my mind.
1. Don’t modify the title frequently. If you modify it frequently, it will definitely be ruined. It is best not to modify it after it is confirmed. Experiments have proven that modifying the title will lead to a reduction in authority. Once it is written, do not modify it casually. For my site www.59ims.com, if I modify the title once, the traffic will be reduced by more than 1,000! Especially if some new sites are blocked because of modifying the title. It will take a long time to recover from the downgrade. Of course, this time is not determined by the dead search engines. It will depend on your performance.
2. Do not change servers frequently, that is, change IP addresses. Servers should be selected according to different stages of website development. When it gets bigger, change to a stable server, starting with primary, intermediate, or advanced. Generally, changing every six months is enough. Frequent changes in IP addresses really disgust Baidu.
3. The density of keywords should not be too high. Generally, the density of keywords is 2%-8%. You don’t need to pay too much attention to the naturalness. However, novices always like to add more keywords when they first start, and some even cause the accumulation of keywords to be unnatural. Well, if the weight of the new site is low, it is best not to adjust the keyword density too high.
4. Don’t write too long keywords, titles, and descriptions. This is the most common mistake for novices. They want to write all the words they can. I have seen some website titles that are longer than the title bar of the browser. It needs to be long, and there is no use in doing so. The final result is that the ranking of any word will not rise.
The above points are the most common mistakes made when launching a new website. Only if novices do these and other optimization work well will it be effective.