Friends often complain that website promotion is too difficult now, free ones have no effect, paid ones cost too much, and the results may not be good. In fact, as marketers, we will encounter such problems more or less. Today I will talk about several promotion methods that can achieve good results without spending money:
First: QQ group website promotion method.
This method is the most common, and the effect is also the most obvious. One of my search engine websites, Qiyiso, gets about 300 IPs from it every day, and we only used 8 QQ numbers to reach this number. We can list some data. If you have 50 QQ accounts, each account has 20 groups, and you send an advertisement to each group every day, even if one person clicks on one group, then your IP will be 1000. In fact, it is absolutely Greater than 1000. Although this method is a bit cumbersome, it is still relatively useful. There are a few points that you should pay attention to when sending. Here is some experience I have summarized for everyone to share:
1. You must have a good attitude. Why do you say that? If you send so many messages to the group every day, people will be very annoyed. Just like many people who sell invoices stay in the group and harass you at every turn to ask for invoices. , some groups have made it clear that people who post advertisements or sell invoices are not allowed to enter! As we are also often trolled, it will inevitably affect our mood if we do it too many times. The time has come to test us. Will you continue to post or will your mood be affected and you no longer want to post? Ah, then I believe everyone will continue to fight.
2. Send emails in groups as much as possible. The chance of being trolled by mass mailing is relatively small, because it is relatively subtle, and you can choose to read it or not. In addition, if you send a mass email, netizens who are not online can still see it when they come online next time, which means that the timeliness is relatively long, and of course the effect is It looks better.
3. Try not to post the same content. When you send QQ emails, if you send the same title with too much content, QQ will prompt you "The number of emails you have reached the upper limit, please try again later!", and you will not be able to send them for a while, because the system will think that you are It's spam. Many people haven't mentioned this. I don't know if it's because they are reluctant to teach it or because they have no way to solve it. The easiest way is to change the title or content, so that you can escape and just You can feel free to do it openly.
Second: soft article promotion.
This method is also a cliché, and I won’t go into it in detail. However, there is a misunderstanding here. Many people think that good writing skills can make soft article promotion effective, but this is not the case. First of all, you have to position your website and what type it belongs to so that it can be targeted. If your website is entertainment, then it is best to place it on a well-known entertainment website because your target customer group is are consistent. In addition, you should pay more attention to the news, grasp the things that people are most interested in nowadays, and then cleverly integrate your company's website address into it. Therefore, no matter how good your writing is, if you cannot grasp the characteristics of your website and the things that netizens are most concerned about nowadays, it will not work. The effect is not very big. Soft article promotion is long-term, and the traffic it brings to you is steady, so we cannot ignore this aspect. For example, one of my articles on Webmaster.com brings 50-100 IP addresses to Qiyiso every day, which is pretty good.
Third: Email promotion.
Email promotion cannot be ignored now. It is divided into two methods: internal promotion and external promotion. Internally, it is mainly for registered members. You can regularly send them some of the latest information about your website, such as upgrading the website, adding certain functions to your website, and obtaining some honors. Anyway, some users will be interested. Some information, the purpose of this is to let users remember your website, and furthermore, to become frequent visitors or loyal customers of your website. External promotion is to collect relevant mailboxes and use mass sending software to send them to users regularly or irregularly. For example, our Qiyiso mainly provides search engine services to enterprises, so we collect all enterprise-related mailboxes and then send them go out. However, one thing worth noting is that the design of your email, including the title and content, if not designed well, will offend users and treat it as spam. Therefore, we should pay more attention to the title and content.
Due to time constraints, I will share these three points with you first. If you are willing to approve, I will gradually launch relevant methods for website promotion. If you are interested, you can talk to me. My website is (http://www.7esoo .com) qq:845345826