Recently, many major events on the Internet are related to combating illegal and harmful information on the Internet. First, Microsoft's Bing was blocked in mainland China because it could search for a large amount of illegal and harmful information; and then there was the Green Dam-Flower Escort software scandal from the Ministry of Industry and Information Technology. This morning, when I turned on my computer and browsed the Internet news of the day, I found that Google had made the headlines again! This time, the Internet Reporting Center first condemned Google for spreading pornographic and vulgar information, and then CCTV exposed that Google had a large number of Chinese websites Obscene and pornographic information violates relevant national regulations and harms the physical and mental health of young people. I don’t know who Google offended, but it was suddenly attacked in turn.
From last year's CCTV exposure of Baidu's malicious bidding rankings to Google's dissemination of pornographic information, the Internet, as the preferred entry point for netizens to access the Internet, has attracted attention from all parties. Especially in recent times, the Internet has launched a campaign to rectify unhealthy trends. From the government-funded development of Green Dam-Flower Season Escort, we can see that this rectification campaign has a very determined attitude, tough methods, and the widest scope of involvement. During this period, search engines that already have many problems are likely to be pushed to the forefront and subject to verbal criticism and even sanctions from "defenders" from all sides. If Google cannot adapt to local characteristics like Baidu and is unwilling to learn Baidu's public relations methods, its future in China will be worrying. Its so-called "don't be evil" business philosophy will also be completely subverted.
Thanks to effective public relations, Baidu’s aunt can hide in the corner and snicker secretly. However, Baidu cannot be too optimistic. The exposure of Google this time happened at a time when Green Dam software was being questioned and denounced by all parties. One cannot help but suspect that the reason behind CCTV's exposure may be that the Ministry of Industry and Information Technology must make the installation of Green Dam software mandatory in order to promote the rationalization of Green Dam software. The "paving stone" found, unfortunately, Google was stepped on by Green Dam and was caught as a typical example. But we don’t rule out when CCTV will turn its back and expose Baidu again.
No matter how effective this time's crackdown on unhealthy trends on the Internet can be. What kind of public relations attitude will Google adopt to deal with this incident? There is no doubt that government departments have made up their minds to combat bad information, and the intensity of the crackdown is likely to continue to increase in the future. In addition to pre-installed Green Dam software, the requirements for search engine information filtering will become increasingly stringent. Major search engines, led by Baidu and Google, must face up to this problem and adopt corresponding technical and management changes.
It's a coincidence that the author just wrote an article yesterday, webmasters please regulate the content of your website , analyzing the importance of webmasters regulating the content of their websites. Today, Google was exposed for pornographic information. We all know that search engines are the main way for websites to obtain traffic. Webmasters can only rely on search engines to make a living and see how the search engines look. Therefore, a science called SEO was born. Webmasters study SEO all day long, thinking about how to please search engines and let them actively find their websites. Webmaster website admin5.com Yangyang believes that a series of actions to rectify bad information and the exposure of Google will also have a great impact on the survival of webmasters.
Google took a positive attitude this time and took immediate action after the incident was exposed. It optimized all the keywords related to obscenity and pornography, and some bad information was not searchable. We all know that many webmasters will play around with things or even create bad websites. The search volume of some bad keywords in search engines is huge. The exposure of Google means that it will be more and more difficult for webmasters to use bad information to obtain traffic through search engine searches in the future.
But we should also see the good side. The filtering of bad keywords may encourage webmasters to better standardize their website content and develop in a long-term and healthy direction, instead of using some vulgar and bad keywords to do short-term things. flow. This will play a certain role in promoting the long-term development of the website and seeking new profit models.
On the other hand, Google was exposed, promoted Green Dam software, blocked Bing and other incidents, which heralded the beginning of a new round of website information censorship. The already difficult process of website registration may become even more difficult. How to do a good job in filing should be an important issue that webmasters need to think about. And those websites that have been registered should also abide by self-discipline and not play sideways or violate the law.
In short, no matter what the final outcome of this incident will be? Who will be the real winner? Webmasters should view the new round of "rectification" movement in two parts, as it has both advantages and disadvantages. Only by proactively responding, constantly adapting to the domestic network environment, and complying with relevant laws and regulations on the Internet can we be a "roly-poly" of the Internet.