Website promotion has always been a topic that webmasters pay close attention to. They often go to major webmaster websites and forums in the hope of learning more about promotion methods and posting some URL links to increase the exposure of their websites. The Internet is a vast platform with countless websites. It is difficult for a website without promotion to have users come to it. Without promotion, it means no traffic and no income, which means it will be eliminated.
There are many ways to promote a website. Webmasters often talk about exchanging links, writing soft articles, writing blogs, writing emails, QQ group messaging, forum promotion, Baidu Tieba, etc. There are many ways to promote websites, but which method is best varies from website to website. Different types of websites have different focuses and have different effects. When doing website promotion, you should choose the appropriate method according to the type, positioning and target user characteristics of your own website, so as to get twice the result with half the effort. Of course, content is king, so you still have to remember that the website promotion mentioned here is based on the website being rich in content and everything is ready, but it only needs promotion.
The author has been a moderator of the admin5.com forum on the webmaster network for some time. I see many posts from webmasters every day, and of course many of the posts contain URL links. Moderators all know that it is not easy for webmasters. Posting a post with a link to attract spiders is a necessary way to promote the website. It's just that some webmasters are smarter, their promotion methods are effective, and they really achieve the purpose of promotion, while some webmasters lack this intelligence. Here is a look at forum promotion methods for website promotion from the moderator’s perspective.
1 For forum promotion, sending URL links must be done in moderation.
In forums, you often see a lot of spam posts and AD posts. The posts themselves are of little value. They contain only one or two sentences, or they make random remarks that are not on the topic. They also include a lot of URL links. Such posts are the most objectionable to moderators. , the post will eventually have the fate of being deleted. Forum promotion and website link posting must be moderate. Take a look at the articles on webmaster websites. Which article has more than one link to the same URL? The number of times the same URL appears in articles does not mean that the website has a higher probability of being remembered, nor does it mean that the website is more likely to be remembered. It will be faster to include spiders, but it means attracting the disgust of readers and moderators, which is a thankless task. I hope webmasters who are doing forum promotion can learn from this. For forum promotion, one URL link is safer and more effective than ten identical URL links.
2 Do reading and posting seriously
In forums, I often see many webmasters’ replies that are very simple, such as “Like one”, “Support!”, “Not bad, very good”... Replies like this are not AD, but they have no value at all. IDs that frequently reply to these contents can easily be considered by moderators as being operated by a posting machine, and in serious cases the ID will be blocked. Since they are all replies, why not reply sincerely and seriously? Read an article carefully, calm down and type a few words. Note that it must be a reply to the topic post. At the end of such a reply, add a URL link, usually It will not be treated as AD by the moderator. Or repost a few articles seriously, and sign "Reposted from a certain website" at the end of the article. Such URL links are much better than randomly posting a few ADs. Not only will they not be processed, but if your posts are good, you will also get Bonus points from the moderator.
3. Clever use of signature links
Different forums have different character limits for member signatures, and the length of signatures enjoyed by each ID is also different. Personally I think this is a mobile billboard. Some IDs post diligently, posting hundreds of posts a day, which means that the exposure rate of this advertising space is extremely high. But the slogan here must be concise and attractive to attract users to click. The author saw an advertising slogan from the Google Advertising Alliance, "Sleep so thin that you scream." This is very tempting for women who love beauty, and they will want to click to see what happens, even though they know it is an advertisement. Signature links can be used cleverly for forum promotion, but do not put multiple URL links in the same location at the same time.
4. Forum promotion should pay attention to pertinence and determine target users.
For example, the people who come to the A5 forum are all webmasters. They all have the same purpose, to learn website building knowledge and promote the website. The methods of advertising are also similar. Think about whether other webmasters will click on your website URL and advertisements? No! Because most of these webmasters are not the target users of your website, they do not care about your website, and your information cannot impress them. Posting a URL link on a forum has little effect other than attracting spiders. Therefore, when conducting forum promotion, we must pay attention to pertinence. For example, non-mainstream websites should be promoted in some non-mainstream forums. There are more potential users and the effect will be better.
Mengjiang believes that forum promotion cannot be effective in a day or two. It requires "lurking" in the forum for a long time, and attention must be paid to promotion techniques. "If you want something, you must first give it." When you want others to repay your efforts, you must first do something for others, reply to comments sincerely, post a topic seriously, and consciously abide by the rules and regulations of the forum, only then can you reap rewards. .
Related reading: Summary of common free website promotion methods