How to improve the viscosity of a website is, in the final analysis, a question of the attractiveness of the website, which is of course related to the positioning of the website. Webmasters who have the mentality of just shooting for a new place do not need to consider the issue of viscosity. They only need to think about how to deceive clicks. Friends who are ready to build a website in a down-to-earth manner must consider whether their website is attractive. Potential for repeat business. Generally speaking, the following points are necessary for a website that can make people visit it a second time.
1. Website speed. Imagine that a website has not been opened for a minute. After loading the pictures and then loading the video, even the patient user will have to leave.
The speed of a website involves many aspects. The first one is the problem of the server where the website is launched. I believe many webmasters have a lot of complaints about this. After all, in the current host market, it is really hard to find an IDC that does not have problems. , there is only one thing, this IDC must be stronger. You think, since we can't guarantee that there won't be problems, we should at least ensure that if there are problems, they can be solved in time.
Secondly, there is the issue of website design. If you follow the opinions of so-called website design companies, it will be that whatever is trendy comes with all the bells and whistles, so that people can make money. But if you are a webmaster who knows something about the Internet, you should know that the design of the website should be simple and elegant. Such websites are the ones that netizens are willing to collect. Just look at Baidu, Google, Myspace and other websites. Another truth is that no matter how delicious the food is, there will always be times when you get bored of it, but you have to drink boiled water every day.
2. When it comes to website design, the website design should be unique and not fancy, but have its own ideas and not completely imitate other people's ideas.
In general, the idea of website design is to retain users as much as possible and attract users to visit the webpage. We must pay attention to the following points: a. Design that conforms to user habits as much as possible. There is a cost for people to accept unfamiliar things, unless we I feel that this price is necessary; b. Make the more important things more prominent on the page and establish a clear visual hierarchy; c. Clickable places must be highlighted so that people clearly know they can be clicked; d. Divide the page into clearly defined areas area; e. Omit redundant text.
3. There is no simple equation between website advertising and website profitability.
Some webmasters may be crazy about making money, and there are more advertisements on the page than the main content. In fact, I think in the long run, this is not a good thing. This will reduce the number of visitors and eventually lead to advertisements. The money earned is also less, and the gain outweighs the loss.
The above methods are the main culprits of losing a large number of users. In fact, the reason why these websites use so many rogue methods is for traffic, or more directly, to make money, but they don’t know that this will interrupt their own websites. of wealth.
In fact, there are many ways to make money using websites. The most important thing is that the website we build must meet the interests of netizens. Only when netizens are interested and enjoy it, it will be relatively easy for them to take money out of their pockets.
What do most netizens do online? Have fun! The success of SNS websites and mini-game websites such as Kaixin.com shows that websites that can capture the entertainment direction of netizens will definitely succeed. Then we can also make some small games on the website. The specific method is to join a web game platform. In this regard, the better and more profitable ones include Union.popwan.com and others (it is said that there are more than 10 Wan's webmaster joined this platform) and then added a game channel to his website. He didn't have to develop the game himself. He just needed to guide users to play the game. As long as users recharge in the game, the webmaster can get a commission from it. Well, why not just make a lot of money?
4. The website structure should be clear and the operation should be simple.
Imagine a website whose columns are not clearly divided, making it very inconvenient for users to find what they need on the website. This kind of website will definitely not be liked by users. hao123 is the simplest. People who have never learned how to surf the Internet can operate it as long as they surf the Internet. Let's talk about Baidu and Google, but these two websites are examples of this and are indeed worthy of learning by webmasters.
5. The customer service of the website is very good, and it provides good service to netizens, but does not bother users too much.
User feedback and questions can be answered in a timely manner. In this way, users are respected and users are willing to visit frequently. Some websites will pop up windows as soon as they are opened, and they will not leave until you click on them. There are even some deceptive click-to-downloads, which seriously affect users' trust in this website.
There are not only these methods to improve the viscosity of the website, but these methods are relatively common. Of course, every industry has its own unique characteristics. How to make customers have the idea of coming back a second time requires more practice by webmasters. to explore and summarize.