Anyone who does marketing knows the famous long tail theory. Simply put, the long tail theory refers to the circulation of commodities. When the display venues and channels are wide enough, the production cost of goods drops sharply, so that everyone can be produced, and the sales cost of goods drops sharply, almost any product that seemed to have extremely low demand in the past will be sold as long as someone sells it. If you buy, the total sales achieved by these products with low demand and low sales volume can be comparable to the sales of popular products. In fact, the same goes for making websites. If we can’t make a website that is highly competitive, we will make a website that seems unpopular but has a demand. Even if the demand is small, we can still open up a big market. Because the popular ones are done by very competitive and capable people, it is difficult for us to gain a foothold in this industry. So sometimes we must grasp the long tail theory.
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The long tail theory has a great impact on some webmasters and marketers, so I feel that everyone can consider their long tail market from the following aspects.
1. Find your own long-tail market
The long-tail market refers to a small target market that can meet the specific needs of some Internet users. In the big world of the Internet, there are thousands of information every day. When we have our own goals, we can apply the long tail law to see which part of the long tail we belong to. We don’t have the strength to do it. The market is big, but we can control the small market. As long as we do more, we can make amazing profits. If you have strong capital. You can compete with the top websites. If you are an individual or a small company, you can consider starting from the long tail.
2. Selection of keywords
Anyone who does search engine optimization knows that keyword selection is the first step that must be done to optimize any website. When choosing keywords, the principle is to find keywords that have a high conversion rate and are highly targeted. This is also the so-called long-term keyword.
For example, if you want to make keywords for making friends, we all know that the word "friends" is better, but for individual webmasters, it is still an expense to spend money directly. If you can narrow it down to a certain province, or that Think about it, if someone searches for dating in a certain city, they will definitely find your website, and 80% of them will become your members. Because they are part of the long tail, their conversion rate is also very high. They are where you can directly find your target customers. When you become bigger and stronger, you can also use keywords to make friends.
The Long Tail of Three Contents
In addition to considering niche markets, individual webmasters must also consciously move closer to the long tail in program writing. When we promote a website, we may need to do soft article promotion, etc. We should try our best to integrate long-tail content words in the soft article. For example, if Soft is promoting a dating website, you can write more in the article, such as making friends in the same city, dating center, Domestic dating, provincial dating, etc. Many people may search for these related keywords when searching, and then find your website. We can directly integrate these related words into the plan by writing.
Four profit long tail
Although ordinary websites cannot reflect the power of the long tail in terms of traffic, it may be reflected in profits. In other words, the netizens of popular websites do not account for more than 80% of netizens as some reports say. We use The same long tail theory can also be done very well. Because these things are aimed at target Internet users, the marketing cost is low, the conversion rate is high, and the unit profit is high, which brings actual benefits to your website.
In recent years, the long tail theory has had a profound influence on the Internet. There are not many websites that actually use it. Once used well, it can be immeasurable. Therefore, I would like to remind everyone here that all marketing methods are not suitable for your website. You must find your own model to win.