To talk about non-mainstream, we must first talk about mainstream. As the name suggests, mainstream means what is accepted by the public, with unified standards, unified models, unified words and deeds, and unified dressing; non-mainstream means being unconventional, showing individuality, and not popular.
At some point, the post-90s generation was considered to be a representative of the non-mainstream, and the non-mainstream is the post-90s generation. And now in 2009, people born in the 1990s are no longer little kids. The oldest of them have grown up, and some have entered society and are active in all walks of life. Among the ranks of webmasters, there are also masters born in the 1990s. They hide behind the Internet and achieve great achievements in the virtual society. Of course, we are not talking about the post-90s generation today, we are only talking about non-mainstream websites.
As non-mainstream groups continue to mature and their awareness continues to spread, non-mainstream teams are getting stronger and stronger, and non-mainstream websites have also emerged. For non-mainstream websites, the webmasters are probably those born in the 1990s or those who saw the non-mainstream market. These webmasters may themselves be members of the non-mainstream. They use websites to express their opinions, communicate their preferences, showcase their talents, and use the Internet to make more friends. Looking at some non-mainstream websites, they are nothing more than telling the lives, hobbies, opinions, fashion and other content of non-mainstream people. The entire non-mainstream website is full of vitality and prosperity.
However, as a person born in the 1980s, I really don’t understand non-mainstream personalities, opinions, and alternative presentations. Of course, this does not rule out the generation gap. After all, there is a ten-year gap between those born in the 1980s and those born in the 1990s. Due to different era backgrounds and different living environments, communication between the two generations is not easy. Let’s not discuss the communication between two generations, let’s get back to the topic. The following summarizes what non-mainstream websites have in common.
First of all, non-mainstream websites are unique in web design and strive to be novel.
When you log into a non-mainstream website, your first impression is that you are in a non-mainstream photo library. The website has many pictures, slideshows and dynamics. Most non-mainstream websites have several categories, including non-mainstream handsome guys and beauties, non-mainstream avatars, clothing, pictures, hairstyles, etc. They are all pictures with very little text and are not readable enough. The website is colorful, maybe this is a non-mainstream preference, and it is not easy for mainstream people to accept it.
For example, this non-mainstream Chinese website www.feipop.com/, I think this website is the mainstream among the non-mainstream. The slogan of the website is "Personalized Dressing Encyclopedia", which teaches people how to dress up, match clothes, and make up; it provides many non-mainstream products. Mainstream pictures, QQ avatar downloads, etc. I'm not its target user, and I don't think this website is doing well. It's quite confusing. I don't know how its target users, non-mainstream users, experience it. I only express my personal opinion.
In addition, the content of non-mainstream websites is very complex and broad, and their positioning is unclear.
The positioning of some non-mainstream websites is very unclear. Non-mainstream is just an adjective, and the website must determine what is non-mainstream. Sometimes I log in to some websites but I don’t understand what they are saying, and I don’t know where I am. Only through careful identification can you know what the website does and find out where the focus of the website is. Such a website is not considered a successful website.
There is a website www.ninnd.com. The Chinese name of the website is "Your Grandma's". It is a bit too non-mainstream and very funny. Maybe the webmaster wants to leave a deeper impression on people, but this method is not worth learning from. At least it’s hard for mainstream groups to accept! The website’s positioning is “non-mainstream games, non-mainstream dating”, and its goal is relatively clear. However, it is difficult for users to understand the type of the website immediately after logging in. It is vague and hazy. The website has no introduction and no navigation. It is a game website, but there is no game introduction and gameplay. In short, the user experience is poor.
Meng Jiang from the webmaster website admin5.com believes that it is understandable that non-mainstream groups like to be unconventional, look for excitement, and behave differently, but this cannot be the case for non-mainstream websites. Non-mainstream websites are too non-mainstream and are difficult to be accepted by mainstream groups. Under the current circumstances, it is difficult for non-mainstream websites to develop better without the recognition of mainstream groups. It’s okay to build a non-mainstream website, but don’t go too far and make it unpopular.
The above views are some of the mainstream thinking methods of the post-80s generation. If you are not satisfied with the non-mainstream views, please bear with me.