I wrote the first draft of this article last year. At that time, I was helping a "XX Network" write a method on how to improve the Baidu Index. Many medium and large websites attach great importance to this, especially some venture capital and advertisers. When evaluating the comprehensive strength of a website, the Baidu Index is a very good basis. At that time, a friend asked me to write, so I wrote about 10 articles at random. It was a bit semi-entertainment, but every article mentioned in it was also true and could improve the Baidu index.
1: Ways to improve for the sake of improvement
Regardless of the consequences and effects, just a method to achieve the goal
1: Brush with software
I asked someone in China how to improve the Baidu Index. One of my friends replied that I could use software, but he didn’t know what kind of software it was.
You can often see a lot of services for brushing Baidu-related words on the Internet, which may be generated by software. Nowadays, people are quite smart. They know that there is no point in directly searching for a certain word, no matter how big it is. Instead, they just search for related words of another word with high natural traffic, so as to search effectively. In the past, when searching for "online promotion" and "website promotion", I often saw some inexplicable related words.
2: Forcefully promote keyword search results through resources
Just like doing affiliate advertising, directly push the search results of keywords. For example, when doing traffic exchange, we directly ask partners to link to the Baidu search results of our "XX network" keyword, which artificially increases the search volume.
3: Increase promotion efforts in all aspects
That is to say, if the traffic of "XX Network" increases and more users follow it, the Baidu Index will naturally increase.
4: Cheating to build a good relationship with Baidu (this is purely for entertainment)
Get through Baidu and raise the Baidu Index of "XX Network".
5: Make the website domain name more difficult to remember (this is purely for entertainment)
Two websites with similar popularity. If the domain name of one of the websites is complicated and difficult to remember, and users cannot remember it, but they still want to go to this website, they have no choice but to search on Baidu. In this way, the Baidu index will naturally be hurt, making this website seem to be more popular than other websites.
Let me make it clear here that I have never used any of the above methods. . . . . .
2: Feasible ways to increase Baidu Index through existing resources
1: Deepen the brand impression of “XX Network” to users on products
Nowadays, many users enter "XX Network" through alliance promotion and search engines. However, many users may not remember what website it is after completing the entire user experience. The next time they have the same need, they will not think of going directly to the "XX Network" website. That is to say, we need to work hard on our products so that when netizens use our services, we should give them a deeper impression that it is done on the "XX Net" network. For example, on the website page, you can see an eye-catching website LOGO.
2: External advertising increases the brand impression of “XX Network”
For example, when I make friendly links, I want to optimize the word "双色球", but try to make the keyword of the other party's link "XX Net Shuangseqiu". In addition, in our advertising alliance code, try to include the keyword "XX Network" (such as the words "XX Network" provides advertisements). In addition, some resource exchanges include "XX Network" when linking to text and picture links. The brand word of "XX Net".
3: Deliberately let users search
For example, in some of the soft articles we currently make on forums and Q&A websites, we will no longer directly include the URL of "XX Network" in the future. We will tell the other party to search for "XX Network" on Baidu and they will be able to see our website. This is also a way to increase the Baidu Index. .
4: Increase media marketing
I often find some gunmen to write some soft articles related to "XX Net". There are two types of soft articles, professional and popular.
Professional category: Written from the perspective of an IT critic, written for advertisers, investors, and people in the IT circle. Mainly published on some IT-related websites.
Public Category: Written based on the user experience of ordinary netizens, mainly for potential ordinary users of "XX Net". Then go to some relevant forums or lifestyle websites to reprint and publish it. To deepen the impression of "XX Net" among ordinary netizens, they will search on Baidu when they need it, and the Baidu index will also increase.
Media promotion is also the method that has been proven to have the greatest influence on the Baidu Index, but it must be done with great intensity. For example, CCTV previously exposed "Google China", which is "loved" by netizens, on News Network, Focus Interview and other programs. This term had more than 50,000 searches on Baidu on the second day. This proves that many netizens only know Baidu. , don’t know Google China. Of course, part of the search for "Google China" is to pay attention to some follow-up reports of the incident.
There is another case. I remember that there was a white-collar nude photo scandal. A few days after the incident, many websites reprinted and reported the incident. However, the main character in the original incident was renamed "Qingqing" in the article. As a result, N number of people searched for "Qingqing" that day. However, because the word "Qingqing" related to my "Qingqing Community" indirectly increased the search volume of my website name.
Mou Changqing (mcq0544) left the first address of this article on 2009.6.22 Mou Changqing’s website promotion blog: http://www.muchangqing.com (please keep it for reprinting)