Nowadays, many small and medium-sized cities have their own local comprehensive small portal websites. Although the traffic and popularity of such websites may not be high, due to their local characteristics (mainly their unique local culture and many other information), such websites have become popular. The vitality of the website is particularly strong, and it has the advantages that large websites do not have (high concentration of people). The website is very convenient for online and offline communication, so it is not difficult for this kind of website to make money. Now I will talk to you about several portals in my hometown in Jiangxi. Website development and model.
My hometown is a prefecture-level city in an old revolutionary area. The Internet slowly entered the local area after 2000. Let me tell you about three comprehensive small portals from 2000 to the present.
1. In 2000, several people registered a small company and built the first local comprehensive website. At that time, it could not be called a portal because the initial idea was not clear. I probably knew that I needed a website. Just show it to local netizens. There was no promotion plan at that time, and they did not do any promotion, but they did build the best local forum. In fact, the forum was not very good, but as more and more people went online The more it is the only forum in the local area, the more popular it will be without much promotion (the place is so big, word-of-mouth publicity is very fast), especially there are many netizens from other places, so they mainly rely on the forum to promote their portals. The website was constantly revised for three years from 2000 to 2002. By the first half of 2002, this small company with a few people had grown into a team of about 20 people. It mainly made money by building websites for various local enterprises. (Don’t underestimate the local corporate websites, among which there are only N government websites. At that time, there were basically no local websites, and the cost of building a website was very high at that time). At this time, the website’s net profit exceeded 1 million. This was the time when this website was at its most prosperous. Because the company’s leadership was not innovative and did not know how to be prepared for danger in times of peace, the website and the company were on the verge of bankruptcy in just a few months. Here’s what happened: In July 2002 In August, some netizens posted some insulting posts on provincial and municipal leaders on the forum, which had a huge impact. On the second day, the network surveillance team came to move the servers. Later, due to the company's ineffective response measures, during this period, the company's employees were removed by competitors. After digging hard, it was about to close down. Although I will continue to persevere in the future, the glory is gone. This website still exists to this day.
2 In 2002, my senior brother who graduated from a local university with a computer science degree and several classmates started a small portal website with a few computers. At that time, it was purely supported by the entrepreneurial passion of young people, and there was no development at all. Finally one day, my senior brother’s father had some connections in the city. At that time, the person in charge of the local telecommunications knew that he had a local website through his father. He found him and proposed that the two parties cooperate to operate the website. At that time, it was a God-given opportunity. Of course my senior brother agreed. With the support of Telecom (Telecom helped with promotion, provided computer rooms, etc.), my senior brother registered an Internet company. His portal website has a clear idea. It is mainly a hodgepodge of local information, including talent, recruitment, local forums and other information. With the support of telecommunications and the failure of competitors (the website I mentioned above), the website developed rapidly, until In 2008, it became a local online brand, mainly relying on advertising fees from local businesses and portal websites (mainly from the automotive industry). The company grew to about 30 employees. When I returned home in 2007, my senior brother and I Said that the net profit has exceeded 2 million. At this time, because there were already two successful examples of Internet companies, 20 or 30 new local Internet companies came out to grab the market. My senior brother’s company has always been the leader relying on telecommunications and its own advantages. Unfortunately, my senior brother made a mistake. Biggest mistake of previous companies. That is because they don’t know how to be prepared for danger in times of peace. In the second half of 2007, Telecom suddenly terminated the agreement with him. Since there was no countermeasures, and the employees were not well paid, people were panicked, and many old employees left. Although the company is still supporting it, it will no longer It’s not as beautiful as it was a few days ago.
3 The IT industry in my hometown has been in chaos since the second half of 2007. The two companies I mentioned earlier are persisting. Telecom has also built its own portal website and is still the most famous. Other small network companies rely on their own channels to attract customers. Customers are also very vital (under the expenses of small companies). Finally, let me talk about the third website. The website was asked by the boss of a small company to make it a portal website. I also participated in the planning at that time. The largest local newspaper and media provided local policies, regulations and local policies. It has been almost 2 years now. This website has relied on its huge advantages (an authoritative local media) and later developed local characteristic forums. At present, it has almost surpassed Telecom's portal website to become the local website. The external information network is not very profitable, mainly relying on advertising fees.
I have a deep understanding of the above three companies. Recently, I have been paying attention to the situation in my hometown in other places, so I want to write about it. Although the local small portals do not have high traffic and only serve the local market, their technology is not very good, and they do not even know how to promote, but If there is a good model, I feel that there is still a lot of development. I would like to suggest again to friends who want to start a business through a website. The website does not have to be big. Only with large traffic can you make more money. It mainly depends on what your website has. Provide it to people, whether the model is good or not, website promotion is very important, but if the website cannot retain the traffic, it will be a loft in the sky. Finally, I wrote down a small website I just built (www.gouwuyouhui.cn), and left QQ303721963. Welcome everyone to join me to talk about website operation and promotion. I will reply to your message.