Sunshine has not written an article seriously for a long time, but he comes to the webmaster website every day to see if some webmasters or SEO comrades have new search engine optimization ideas and new things to learn, but he sees it every day Many of the articles are reprints or extremely soft articles, and in the end I don’t have much intention to read them anymore... In fact, when reading articles now, I prefer to read things that describe the details of SEO, even if you use "|" in the title. Which of the three symbols ", ", "-" is more conducive to optimization and triggers thinking? Sunshine also thinks it is very valuable and worth seeing! The overall content of SEO is not much, so the basic concepts Everyone may know the method. So what do you rely on to win in the SEO war? In a word, it is SEO "details".
What are the SEO details?
Details - to put it simply, you have discovered something special that others have not discovered! For example: when it comes to the layout of website keywords, everyone should say to keep keywords evenly distributed in the upper, middle and lower positions of the web page. In particular, the first 200 words of the first paragraph of the article need to highlight the keywords, so as to achieve good ranking results. Haha, what you said is very good and comprehensive, but just knowing these based on Sunshine’s optimization experience is not enough! For example, if the homepage of a website is full of pictures, how to make the website have a good ranking? Then we can’t just base it on Why do we do it in the above way? For a web page that is mostly pictures, it is basically impossible to talk about the distribution of keyword density (search engines are not perfect at capturing pictures). If you just follow the above method, the key is The word density can be increased, but for Baidu and Google, there is nothing worth seeing on your website, because they can’t understand what you want to show, and the ranking will naturally not go up.
How to solve this problem? The method is very simple. Add a descriptive text that is strongly related to the keywords at the head or end of the web page. It should not be too long, just 200 words. If the descriptive text is too long, you can use scrolling. According to Sunshine’s practical experience, scrolling text does not affect search engine crawling and ranking. In this way, we broke the original idea. Simply put, you are discovering the "details" of SEO, because with these details, you may leave your opponents far behind. (For examples in this regard, you can refer to the official website of Shubaiye. In order to avoid AD, interested friends can search for "anti-slip mat" on Baidu. Naturally, that site is the first one.)
Next, let’s talk about how to find SEO details.
Details cannot be found by SEO experience. Details are analyzed in actual combat. You can often see that many SEO newcomers can use "hot" words, but those SEO masters are "unattainable". "Why? Because experts often rely on their rich experience to optimize, and many optimization methods have been fixed. Therefore, many SEO details are studied by newcomers. Even if many experts have made some words, many of them rely on powerful SEO resources and "connections", while Xin only relies on their actual analysis to summarize some "details" that can surpass their opponents and ultimately win. (The analysis of the optimization methods of experts and novices here does not mean that the experts did not discover new things, it is just for comparison)
In fact, the most effective way to find SEO details is the "comparison method". Develop a good habit. You can roughly write down the optimization methods at each stage, and also record the rankings. By comparing the existing website rankings As well as the SEO methods used, and the methods and rankings used before, you will find that the ranking of the "****" keyword has increased because you have increased the relevance of the keywords in the description text, and "****" "The decline of keywords is caused by reducing the density of the word. At the same time, compare with your competitors, why his keyword ranking is high and where it is high. Compare with your own website, you will find that Baidu crawls web pages The key content is the head of the website, but Gu Ge is the tail. If you know these "details" of SEO, you will know what you want to do next. The "comparison method" is the best way to find the details of SEO. You must not see the ranking. When it dropped, I thought about whether it was because my articles were not original and there was a problem with the friendly links. Then I tried my best to do it according to conventional thinking. In the end, I tried hard but the ranking still did not rise.
In the SEO war, details determine success or failure. The difference between novices and experts is that experts have richer experience and SEO resources than newcomers. Newcomers are lacking in these two aspects, but they have a passion for observing "details" (they often become experts or are SEOERs who are called masters will slowly lose their enthusiasm for observing "details" due to vanity and past experience. Everything is done based on their own experience), so newcomers may achieve results faster than masters. In the SEO war, newcomers should not be afraid of veterans, and veterans should look down on newcomers. Everyone must know the most basic things. If you want to surpass your opponents, you can only work hard on the "details"!
This article is reprinted from Shenzhen SEO Information Station (http://www.sz-seo.com) SEO technology exchange group: 30851799